Paid search is a form of advertising that targets those who search for keywords related to their business on the search engine results page (SERP). On the other hand, SEO ensures that your website, content, and social profiles are well-positioned in organic search results. The most significant difference between SEO and paid search is where the results appear on the SERP. The four highest-paying search results appear at the top of the SERP, followed by the ten best organic results (SEO).At the bottom of the page is another selection of paid search results.
Paid search advertising is, as its name implies, paid, requiring continuous investment. Stop paying and your ads will disappear and your lead generation will run dry. As long as you have a reasonable acquisition cost, this shouldn't be a problem, but unlike SEO, it can seem like a bad deal. Of course, SEO must be ongoing to keep competition at bay, but organic traffic can be more reliable.
While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. Companies use SEO to optimize the visibility of their site or its ranking in search results when it comes to organic search. By comparison, paid search allows users to pay for a prominent place in search results. Not only is an SEO campaign more cost-effective to run than a long-term paid campaign, but if done correctly, there is no way to turn off SEO.
The fundamental distinction between SEO and PPC is that SEO is based on organic results and PPC is based on paid marketing. A hyperlocal business with little competition and with only a few potential customers per week could probably achieve good visibility in local and organic search results with a little investment or some of its own SEO.