What is organic and in organic search?

Organic search refers to the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they are what the search engine considers most relevant to the user's search query. Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.

Therefore, organic search results don't include ads, but may include search snippets such as maps, images, articles, or the knowledge graph. For a long time, digital marketers summarized the properties of direct and organic traffic quite simply. For the most part, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people who enter your company's URL into their browser. However, this explanation is too simple and leaves most digital marketers with few resources when it comes to fully understanding web traffic and obtaining information on web traffic, especially from organic and direct sources.

If you look at your total website traffic, a healthy amount of direct traffic is around 20 percent, according to web analytics expert Avinash Kaushik. However, since major changes on the web are preventing marketers from tracking the true source of traffic, we are likely to see an increase in this percentage. Now, what about organic traffic? Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors that come from a search engine, such as Google or Bing.

This doesn't include paid search ads, but that doesn't mean that organic traffic isn't affected by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “only Google” reinforce that humans are linked to the search engine. Therefore, paid search, display, or even offline campaigns can generate searches, which can increase organic traffic while those campaigns are running. To sum up all of this information, even organic traffic, such as direct traffic, has some gray areas.

However, for the most part, organic traffic is driven by SEO. The better you rank for competitive keywords, the more organic traffic you'll generate. Websites that constantly create search-optimized content will see a steady increase in organic search traffic and better ranking in search results. As a marketer, it's important to analyze your keywords and high-ranking pages to identify new SEO opportunities every month.

Efforts to follow best SEO practices, sometimes referred to as white hat SEO or organic SEO, are designed to boost a website's position in the SERPs without paying or resorting to tricks.

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