I recently came across a statistic that perplexed me. Organic traffic is important because it's segmented. Users who visit your website from the organic results of a search engine have a very specific intention, and if you can provide them with a solution or an answer to their question, they are more likely to generate conversions. One of the biggest benefits of organic traffic is that it makes your website visitors really important.
According to eMarketer, this growth has failed previous forecasts and is largely due to the rapid recovery of the area after the COVID-19 pandemic and to the evolution of artificial intelligence and the way in which marketing is changing. Another thing your organization can do is ensure that ads comply with privacy regulations.
Did you know that 93% of all online experiences start with a search engine? That's why it's essential that you have a search engine optimization (SEO) plan. SEO is the process of optimizing your site to improve your ranking and thus be able to generate more valuable traffic.