Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based on factors such as relevance to the user's search query, inbound links, valid search engine optimization (SEO) efforts, and domain authority. Organic search refers to search results from a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term.
Therefore, organic search results don't include ads, but they can include search snippets, such as maps, images, articles, or the knowledge graph. Organic search refers exclusively to unpaid results. Organic results are ranked algorithmically, unlike ads bought by sellers. In the world of search engine optimization (SEO), organic SEO is the clear champion of website traffic.
Organic search still represents more than half of all website visitors, especially in B2C companies. If you want the best for the SEO positioning of your website or if you want to expand your digital advertising strategies, it is essential that you contract your organic SEO services through an accredited and highly recommended digital agency.