While traditional SEO focuses on improving the visibility of your site on a national or global scale, local SEO allows you to capture local search territory to connect with search engines in your area. SEO and local SEO use many of the same strategies. The main difference between organic and local search is that local SEO has a geographical component and is part of Google Maps. Companies that opt for organic SEO tend to aim to position themselves based on specific keywords and trustworthy content.
On the other hand, companies working on a local search marketing campaign aim to position themselves in a specific location linked to the company. The choice between organic SEO or local SEO depends on the nature and type of business, as each has its advantages. If your customers aren't tied to a specific location, you'll want to go with organic SEO. On the other hand, if you have a company that sells its products or provides its services only in a particular geographical area, then local SEO is what you need.
Local SEO is the act of optimizing your company's online presence to appear in those local searches. While both local SEO and organic SEO aim to improve your ranking in search results, there are fundamental differences between the concepts. Organic SEO is a marketing practice that involves optimizing your website to be compatible with search engines and to rank for relevant keywords. For example, if someone searches for a “car service in Pasadena”, search engines will find that the user wants a local company in Pasadena that can repair their cars.
For example, Google understands that users who type the word “pizza” in the search bar are probably looking for a local pizzeria or want to order a pizza. Websites that use organic SEO can be influenced by location, even if they aren't linked to brick-and-mortar businesses. RevLocal specializes in creating personalized digital marketing plans for small businesses and brands with multiple locations. The following steps show you how to optimize each of your company's locations for local searches and get your place in the 3-location package.
On the other hand, if you have a company that sells its products or provides its services only in a certain geographical area, then local SEO is what you are looking for. In a nutshell, for local SEO to be effective, you must ensure that your company's name, address, and phone number (NAP) match in all local ad directories, as well as on your website. While the goal of organic SEO is to rank as high as possible for a specific set of keywords, the main goal of local SEO is to get into local ad packages. If you've been actively promoting your business online, you've probably heard of both local SEO and organic SEO.
Local on-site SEO (such as writing a local-focused blog post or updating a page by adding your business address) can also help your organic SEO.