Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

107 Total Posts
Why local seo is important for your business?

Why local seo is important for your business?

One of the most important benefits of local SEO is to appear first in search engines and in Google map results. When a...

What types of bidding options are available for programmatic campaigns?

What types of bidding options are available for programmatic campaigns?

Programmatic advertising is the use of software to intelligently purchase online ad inventory. Since the advertising...

What is the difference between programmatic and traditional advertising?

What is the difference between programmatic and traditional advertising?

Main difference: traditional versus programmatic In traditional media buying, ad buyers and publishers exchange digital...

What is the difference between organic seo and local seo?

What is the difference between organic seo and local seo?

Both have to do with optimizing your website and your online presence for search engines. Organic SEO is used by websites ...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

What types of targeting options are available for programmatic campaigns?

What types of targeting options are available for programmatic campaigns?

By employing programmatic ad segmentation, marketers can be sure that their budgets are allocated to ads that are shown...

10 Steps to Create a Winning Local SEO Plan

10 Steps to Create a Winning Local SEO Plan

GMB or Google My Business is the most important part of your local SEO strategy. To get the most out of it, you should...

Organic vs Local Search: What's the Difference?

Organic vs Local Search: What's the Difference?

Organic and local search are two different types of SEO strategies that can help businesses reach their target audience....

What is Global SEO and How to Optimize for International Audiences

What is Global SEO and How to Optimize for International Audiences

Global search engine optimization (SEO) is a strategy that allows businesses to create and optimize content to reach...

What is the Difference Between Traditional SEO and Local SEO?

What is the Difference Between Traditional SEO and Local SEO?

Traditional SEO, also known as national or organic SEO, is a method of increasing the quality and quantity of organic...

What is the types of seo?

What is the types of seo?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

What is the importance of local seo?

What is the importance of local seo?

This makes your business easier for new customers to discover. Local search is an integral part of any SEO strategy aimed ...

What kind of service is seo?

What kind of service is seo?

SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to...

What types of viewability options are available for programmatic campaigns?

What types of viewability options are available for programmatic campaigns?

Ad visibility is the concept of the visibility of ads on a website or mobile application for users. For an ad to be...

Are there any cultural considerations to keep in mind when running a programmatic campaign?

Are there any cultural considerations to keep in mind when running a programmatic campaign?

These are some cultural considerations related to multilingual digital marketing, media, and platforms. It's important to ...

Organic Search vs Paid Search: Which is Better for Your Business?

Organic Search vs Paid Search: Which is Better for Your Business?

Organic search and paid search are two different works of art, but they have the same end result: to generate more...

Is local seo still relevant?

Is local seo still relevant?

Local SEO is vital for small businesses, as it can help them increase their online visibility and outperform the...

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Why local search optimization is important?

Why local search optimization is important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising...

What is local seo and why does it matter?

What is local seo and why does it matter?

Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses,...

What is SEO? An Explanation for Beginners

What is SEO? An Explanation for Beginners

Search engine optimization (SEO) is a process used by marketers to increase visibility for their website on search engine ...

7 Steps to Succeed in Programmatic Advertising

7 Steps to Succeed in Programmatic Advertising

Programmatic advertising is a powerful tool for marketers to reach their target audience and optimize their ad spend. But ...

Why seo is important for business?

Why seo is important for business?

SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility.

Why SEO is Essential for Businesses

Why SEO is Essential for Businesses

Search Engine Optimization (SEO) is a crucial part of any business's online presence, especially for a Local SEO company...

How seo works step by step?

How seo works step by step?

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or content rank higher on ...

What is the difference between seo and local seo?

What is the difference between seo and local seo?

While traditional SEO focuses on improving the visibility of your site on a national or global scale, local SEO allows...

What is on-page seo?

What is on-page seo?

On-site SEO (also known as on-page SEO) is the practice of optimizing the elements of a website (as opposed to links...

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

What are the most effective local seo tips for beginners?

What are the most effective local seo tips for beginners?

Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make...

Is seo the same as organic search?

Is seo the same as organic search?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

How to Succeed with Programmatic Advertising

How to Succeed with Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach, win, and retain customers in the digital economy. To ...

The Benefits of Programmatic Advertising for Marketers

The Benefits of Programmatic Advertising for Marketers

Programmatic advertising is a powerful tool for marketers, providing a level of transparency and visibility that allows...

What is header bidding in programmatic advertising?

What is header bidding in programmatic advertising?

Bidding for headers is an advanced programmatic advertising technique that serves as an alternative to Google's...

Organic SEO: Why It's the Best SEO Strategy

Organic SEO: Why It's the Best SEO Strategy

Organic SEO is the strategy used by websites to better position themselves on search engines such as Google. It involves...

What is global seo?

What is global seo?

Global search engine optimization (SEO) allows you to create and optimize content to reach audiences in international...

What are the benefits of programmatic advertising?

What are the benefits of programmatic advertising?

Benefits of programmatic advertising: save time, target the right users to increase ad effectiveness, reduce advertising...

What is an ad exchange in programmatic advertising?

What is an ad exchange in programmatic advertising?

In programmatic advertising, an ad bag is an online marketplace where advertisers, agencies, demand-side platforms,...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

What is seo and example?

What is seo and example?

Did you know that 93% of all online experiences start with a search engine? That's why it's essential that you have a...

What are the types of on page seo?

There are a total of 12 types of SEO. A brief description and the advantages of each are mentioned below.

What is Traditional SEO and How Does It Work?

What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic...

How much should i spend on seo?

How much should i spend on seo?

The digital marketing channel specifically represents the majority of that marketing spend, at 57.1%. According to that...

Why is Global SEO Crucial for Your Business?

Why is Global SEO Crucial for Your Business?

International SEO is a must for any business that wants to expand its reach beyond its home country. It helps search...

What are the advantages of programmatic advertising over traditional advertising?

What are the advantages of programmatic advertising over traditional advertising?

Simply put, programmatic advertising is faster, more efficient, and cheaper than traditional methods. Advertisers can...

How much should i budget for seo?

How much should i budget for seo?

Business investment in marketing these days is increasing, especially in digital marketing. The digital marketing channel ...

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

What is an organic search in seo?

What is an organic search in seo?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

Organic and Inorganic Search: What You Need to Know

Organic and Inorganic Search: What You Need to Know

Organic search is the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they...

How important is local search?

How important is local search?

Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. One...

What is the average cost of seo?

What is the average cost of seo?

According to these statistics, the monthly advance payment range charged by SEO agencies and consultants is almost double ...

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

What is seo and how does it impact your business?

What is seo and how does it impact your business?

Search engine optimization affects businesses by improving their ranking in relevant search results. With a high enough...

Why seo is important for your business?

Why seo is important for your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Is seo is a good career?

Is seo is a good career?

SEO can be a great career, especially if you're insatiably curious about how the world, culture and, in particular, the...

What seo means?

What seo means?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

Programmatic Media Buying: Best Practices for Success

Programmatic Media Buying: Best Practices for Success

Marketers and their agencies are tasked with analyzing a wealth of research and information about consumers as they map...

What is local seo and why do you need it?

What is local seo and why do you need it?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Writing SEO Content: A Step-by-Step Guide

Writing SEO Content: A Step-by-Step Guide

Writing SEO content is essential for any business that wants to increase their online visibility and reach more...

Why is seo important?

Why is seo important?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Organic Search vs SEO: What's the Difference?

Organic Search vs SEO: What's the Difference?

Organic search and SEO are two terms that are often used interchangeably, but they have some key differences. Organic...

What is seo in marketing?

What is seo in marketing?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page ...

Top 3 SEO Strategies to Maximize Your Online Presence

Top 3 SEO Strategies to Maximize Your Online Presence

SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing...

How do you create a winning local seo strategy for your business?

How do you create a winning local seo strategy for your business?

Use your hometown in meta tags. Unify your contact information everywhere you appear on the list.

What is local search strategy?

What is local search strategy?

Local search marketing is a strategy that targets customers within a certain radius of the physical store or business....

The Benefits of Organic Search Engine Optimization

The Benefits of Organic Search Engine Optimization

Search engines are the perfect matchmakers between you and your potential customers. In fact, 93% of all online...

The Power of Programmatic Advertising: How Effective Is It?

The Power of Programmatic Advertising: How Effective Is It?

Programmatic advertising is a highly effective way to increase brand awareness among high-volume audiences. It is the...

What does a local seo company do?

What does a local seo company do?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What are the main benefits of seo?

What are the main benefits of seo?

The benefits of SEO for small businesses attract more customers through organic search. Create a reliable web experience...

The Future of Programmatic Advertising: What to Expect in 2023

The Future of Programmatic Advertising: What to Expect in 2023

The future of programmatic advertising is an ever-evolving landscape. As technology advances, so do the opportunities for ...

Why is seo called organic?

Why is seo called organic?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a...

What are the 3 important components in seo strategy?

What are the 3 important components in seo strategy?

This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO.

What is seo and why is it important?

What is seo and why is it important?

SEO stands for search engine optimization, the practice of increasing the quantity and quality of traffic to your website ...

Organic Search vs Paid Search: What's the Difference?

Organic Search vs Paid Search: What's the Difference?

Organic search and paid search are two of the most popular digital marketing strategies used by companies today. Organic...

What is the difference between local seo and organic seo?

What is the difference between local seo and organic seo?

Both have to do with optimizing your website and your online presence for search engines. The main difference between...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...

Who benefits from local seo & why?

Who benefits from local seo & why?

Local SEO helps increase online visibility so that new customers notice. Optimizing Google Maps and Google My Business...

Why Local SEO is an Essential Factor for Google

Why Local SEO is an Essential Factor for Google

Local SEO near me is a powerful tool for businesses of all sizes, allowing them to stand out even without a website and...

How can i ensure my ads are seen by the right channels through programmatic advertising?

How can i ensure my ads are seen by the right channels through programmatic advertising?

Strong audience segmentation is one of the. Programmatic ad buying is the use of software to purchase digital advertising.

Why seo is important in simple words?

Why seo is important in simple words?

A Brief Overview of SEO In the simplest terms, good SEO optimizes your online visibility. This means that the more people ...

How much do seo freelancers charge?

How much do seo freelancers charge?

According to these statistics, the hourly rate charged by SEO consultants is more than double that of freelance SEO...

Why is seo important for your online success?

Why is seo important for your online success?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Is Facebook Ads Programmatic Advertising?

Is Facebook Ads Programmatic Advertising?

Yes, Facebook does programmatic advertising and it's called Facebook Ads Manager. This type of advertising is...

7 Benefits of SEO Marketing: What You Need to Know

7 Benefits of SEO Marketing: What You Need to Know

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It helps you reach your target audience, ...

Is SEO Still Relevant in 2021?

Is SEO Still Relevant in 2021?

SEO is still a very powerful digital marketing strategy and it's as relevant today as it ever was. Despite some outdated...

How do you do seo step by step?

How do you do seo step by step?

The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to...

Programmatic vs Display Ads: What's the Difference?

Programmatic vs Display Ads: What's the Difference?

Programmatic and graphic ads are two distinct facets of digital marketing. Programmatic advertising is a specific...

Why local seo is important for seo?

Why local seo is important for seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is seo in digital marketing examples?

What is seo in digital marketing examples?

SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to rank as the...

Is high organic search good?

Is high organic search good?

I recently came across a statistic that perplexed me. Organic traffic is important because it's segmented.

Why is seo still important?

Why is seo still important?

SEO is important because search engines aren't perfect. If you don't take steps to counter their flaws, your website will ...

What is seo in simple words?

What is seo in simple words?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

What should be consistent local seo strategy?

What should be consistent local seo strategy?

You want to keep your contact information consistent across all the directories you're in. Consistency is key when it...

Understanding the Difference Between Global and Local SEO

Understanding the Difference Between Global and Local SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase...

What is seo and examples?

What is seo and examples?

Search engine optimization (SEO) is the practice of obtaining targeted traffic to a website from a search engine's...

Is Paid Search Different from SEO?

Is Paid Search Different from SEO?

Paid search is a form of advertising that targets those who search for keywords related to their business on the search...

Types of Bidding in Programmatic Advertising

Types of Bidding in Programmatic Advertising

Programmatic advertising is the process of automating the buying and selling of ad inventory in real time through an...

How can i ensure my ads are seen by the right devices through programmatic advertising?

How can i ensure my ads are seen by the right devices through programmatic advertising?

This is where programmatic advertising comes into play. Using sophisticated algorithms, an expansive inventory, and new...

Why is seo essential for the success of your business?

Why is seo essential for the success of your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...