Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

110 Total Posts
The Benefits of Digital Advertising Over Traditional Advertising

The Benefits of Digital Advertising Over Traditional Advertising

Digital advertising has become the go-to choice for many companies in the 21st century, due to its cost-effectiveness and ...

How much should you pay for seo per month?

How much should you pay for seo per month?

How much your company pays for monthly SEO will depend on several factors, such as the size of your company, the location ...

Is seo paid or unpaid?

Is seo paid or unpaid?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

Why is seo important?

Why is seo important?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Organic and Inorganic Search: What You Need to Know

Organic and Inorganic Search: What You Need to Know

Organic search is the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they...

What is the average cost of seo?

What is the average cost of seo?

According to these statistics, the monthly advance payment range charged by SEO agencies and consultants is almost double ...

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Most of our campaigns exceed it. January Spring optimizes our programmatic display campaigns to exceed the industry...

Why are local seo services important?

Why are local seo services important?

One of the most important benefits of local SEO is showing up first in search engines and in Google map results. When a...

What are the most effective local seo tips for beginners?

What are the most effective local seo tips for beginners?

Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make...

Why SEO Services are Essential for Your Business

Why SEO Services are Essential for Your Business

Search Engine Optimization (SEO) is a crucial part of any business's online presence. It helps small business owners...

What types of creative options are available for programmatic campaigns?

What types of creative options are available for programmatic campaigns?

Native ads are popular because they blend in with the look, type of content, and overall function of the media format in...

What is local search strategy?

What is local search strategy?

Local search marketing is a strategy that targets customers within a certain radius of the physical store or business....

Who benefits from local seo & why?

Who benefits from local seo & why?

Local SEO helps increase online visibility so that new customers notice. Optimizing Google Maps and Google My Business...

What kind of service is seo?

What kind of service is seo?

SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to...

Top 3 SEO Strategies to Maximize Your Online Presence

Top 3 SEO Strategies to Maximize Your Online Presence

SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing...

What is organic seo?

What is organic seo?

Organic SEO refers to obtaining a natural location and obtaining results through several proven strategies, such as...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

How can i ensure my ads are seen by the right formats through programmatic advertising?

How can i ensure my ads are seen by the right formats through programmatic advertising?

Through programmatic advertising, performance marketers can influence the target audience with compelling advertising...

The Power of Programmatic Advertising: How Effective Is It?

The Power of Programmatic Advertising: How Effective Is It?

Programmatic advertising is a highly effective way to increase brand awareness among high-volume audiences. It is the...

What is Traditional SEO and How Does It Work?

What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic...

What Matters for Local SEO Success?

What Matters for Local SEO Success?

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Is Facebook Ads Programmatic Advertising?

Is Facebook Ads Programmatic Advertising?

Yes, Facebook does programmatic advertising and it's called Facebook Ads Manager. This type of advertising is...

Are there any industry regulations to keep in mind when running a programmatic campaign?

Are there any industry regulations to keep in mind when running a programmatic campaign?

Running programmatic health care campaigns may require some creativity due to limitations related to HIPAA regulations....

How to Optimize Your Local SEO Strategy

How to Optimize Your Local SEO Strategy

Local SEO is a powerful search engine optimization (SEO) strategy that helps businesses to be more visible in local...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

What are the 3 important components in seo strategy?

What are the 3 important components in seo strategy?

This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO.

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

What is the difference between seo and local seo?

What is the difference between seo and local seo?

While traditional SEO focuses on improving the visibility of your site on a national or global scale, local SEO allows...

Why seo is important for your business?

Why seo is important for your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Understanding Programmatic Advertising Formats

Understanding Programmatic Advertising Formats

Programmatic advertising is a powerful tool for businesses to reach their target audience. It offers a variety of ad...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is a cost-effective way to increase your company's visibility in local searches. Most local business listings...

Is high organic search good?

Is high organic search good?

I recently came across a statistic that perplexed me. Organic traffic is important because it's segmented.

What are the main benefits of seo?

What are the main benefits of seo?

The benefits of SEO for small businesses attract more customers through organic search. Create a reliable web experience...

What is seo example?

What is seo example?

Read on for six of the best SEO examples available online, and then consider partnering with WebFX's team of more than...

Creating an Effective SEO Strategy for Your Local Business

Creating an Effective SEO Strategy for Your Local Business

Creating an effective SEO strategy for your local business requires careful planning and research. To get started, you...

What is the difference between local seo and organic seo?

What is the difference between local seo and organic seo?

Both have to do with optimizing your website and your online presence for search engines. The main difference between...

Is seo paid or organic?

Is seo paid or organic?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

How to Succeed with Programmatic Advertising

How to Succeed with Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach, win, and retain customers in the digital economy. To ...

What is seo and explain two types of seo?

What is seo and explain two types of seo?

Off-page SEO: Anything that happens outside of your website that helps with your SEO strategy: backlinks. Technical SEO:...

Organic Search vs SEO: What's the Difference?

Organic Search vs SEO: What's the Difference?

Organic search and SEO are two terms that are often used interchangeably, but they have some key differences. Organic...

What is global seo?

What is global seo?

Global search engine optimization (SEO) allows you to create and optimize content to reach audiences in international...

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Why is seo important for your online success?

Why is seo important for your online success?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

How much should i charge for seo setup?

How much should i charge for seo setup?

You'll usually have some kind of initial cost with an SEO agency. Local SEO is a set of techniques designed to put your...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an effective way to increase your business's visibility in local searches. It involves optimizing your...

10 Steps to Create a Winning Local SEO Plan

10 Steps to Create a Winning Local SEO Plan

GMB or Google My Business is the most important part of your local SEO strategy. To get the most out of it, you should...

What is the types of seo?

What is the types of seo?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

Organic Search: What is it and How to Use it to Your Advantage

Organic Search: What is it and How to Use it to Your Advantage

Organic search is a type of organic marketing that refers to the unpaid search results of a search engine. These results...

How does local seo work?

How does local seo work?

Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search....

What is Programmatic Advertising and Examples of Successful Campaigns

What is Programmatic Advertising and Examples of Successful Campaigns

Programmatic advertising is the real-time buying and selling of ad inventory through an automated bidding system....

What is local search in digital marketing?

What is local search in digital marketing?

Local search marketing is a strategy that targets customers who are within a certain radius of the physical store or...

Why local seo is important for seo?

Why local seo is important for seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

The Benefits of Organic Search Engine Optimization

The Benefits of Organic Search Engine Optimization

Search engines are the perfect matchmakers between you and your potential customers. In fact, 93% of all online...

Understanding the Difference Between Global and Local SEO

Understanding the Difference Between Global and Local SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase...

What is local seo and why do you need it?

What is local seo and why do you need it?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

How much should i spend on seo?

How much should i spend on seo?

The digital marketing channel specifically represents the majority of that marketing spend, at 57.1%. According to that...

What is seo in digital marketing examples?

What is seo in digital marketing examples?

SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to rank as the...

What is local seo and why does it matter?

What is local seo and why does it matter?

Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses,...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an essential tool for businesses looking to increase their visibility and reach local customers. It allows...

Organic vs Local Search: What's the Difference?

Organic vs Local Search: What's the Difference?

Organic and local search are two different types of SEO strategies that can help businesses reach their target audience....

The Dangers of Programmatic Advertising: What You Need to Know

The Dangers of Programmatic Advertising: What You Need to Know

Programmatic advertising is a powerful tool for digital marketers, but it comes with its own set of risks and dangers....

Is Programmatic Advertising Still Relevant?

Is Programmatic Advertising Still Relevant?

The digital advertising industry has had to adapt to global consumer demand for stricter privacy controls, and as a...

What is Global SEO and How to Optimize for International Audiences

What is Global SEO and How to Optimize for International Audiences

Global search engine optimization (SEO) is a strategy that allows businesses to create and optimize content to reach...

What are the most the most important on page seo elements?

What are the most the most important on page seo elements?

Meta tags are one of the most important on-page SEO factors, specifically page titles. Each page has a title tag that...

What is header bidding in programmatic advertising?

What is header bidding in programmatic advertising?

Bidding for headers is an advanced programmatic advertising technique that serves as an alternative to Google's...

How do you do seo step by step?

How do you do seo step by step?

The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to...

What types of bidding options are available for programmatic campaigns?

What types of bidding options are available for programmatic campaigns?

Programmatic advertising is the use of software to intelligently purchase online ad inventory. Since the advertising...

How much should i budget for seo?

How much should i budget for seo?

Business investment in marketing these days is increasing, especially in digital marketing. The digital marketing channel ...

What is seo in simple words?

What is seo in simple words?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

What are the benefits of programmatic advertising?

What are the benefits of programmatic advertising?

Benefits of programmatic advertising: save time, target the right users to increase ad effectiveness, reduce advertising...

What is seo in marketing?

What is seo in marketing?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page ...

Why Local SEO is an Essential Factor for Google

Why Local SEO is an Essential Factor for Google

Local SEO near me is a powerful tool for businesses of all sizes, allowing them to stand out even without a website and...

Understanding the Three Types of Programmatic Direct Deals

Understanding the Three Types of Programmatic Direct Deals

Programmatic advertising is a powerful tool for digital marketers, offering flexibility and scalability that can...

Why SEO is Essential for Businesses

Why SEO is Essential for Businesses

Search Engine Optimization (SEO) is a crucial part of any business's online presence, especially for a Local SEO company...

Does SEO Impact Organic Search Results?

Does SEO Impact Organic Search Results?

When it comes to search engine optimization (SEO), there is no evidence to suggest a direct correlation between the...

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

Are there any privacy considerations to keep in mind when running a programmatic campaign?

Are there any privacy considerations to keep in mind when running a programmatic campaign?

Protecting location data is critical in today's digital climate. Implementing programmatic health care campaigns may...

Why SEO is Essential for Your Business

Why SEO is Essential for Your Business

SEO, or search engine optimization, is a practice that increases the quantity and quality of traffic to your website...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising...

What is the difference between organic seo and local seo?

What is the difference between organic seo and local seo?

Both have to do with optimizing your website and your online presence for search engines. Organic SEO is used by websites ...

Programmatic Media Buying: Best Practices for Success

Programmatic Media Buying: Best Practices for Success

Marketers and their agencies are tasked with analyzing a wealth of research and information about consumers as they map...

Organic SEO: Why It's the Best SEO Strategy

Organic SEO: Why It's the Best SEO Strategy

Organic SEO is the strategy used by websites to better position themselves on search engines such as Google. It involves...

Organic Search vs Paid Search: Which is Better for Your Business?

Organic Search vs Paid Search: Which is Better for Your Business?

Organic search and paid search are two different works of art, but they have the same end result: to generate more...

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

Organic Search vs Paid Search: What's the Difference?

Organic Search vs Paid Search: What's the Difference?

Organic search and paid search are two of the most popular digital marketing strategies used by companies today. Organic...

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

Is seo the same as organic search?

Is seo the same as organic search?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

How Much Should You Invest in Local SEO?

How Much Should You Invest in Local SEO?

Most small businesses don't need to use the full range of local SEO strategies available. An intermediate package that...

What seo means?

What seo means?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

Why is seo still important?

Why is seo still important?

SEO is important because search engines aren't perfect. If you don't take steps to counter their flaws, your website will ...

What are the types of on page seo?

There are a total of 12 types of SEO. A brief description and the advantages of each are mentioned below.

Why seo is important for business?

Why seo is important for business?

SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility.

Organic SEO vs Paid Search: What's the Difference?

Organic SEO vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of increasing visibility in search engine results. Organic search ...

What is Local SEO and How to Optimize It

What is Local SEO and How to Optimize It

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...

7 Benefits of SEO Marketing: What You Need to Know

7 Benefits of SEO Marketing: What You Need to Know

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It helps you reach your target audience, ...

What is seo and why is it important?

What is seo and why is it important?

SEO stands for search engine optimization, the practice of increasing the quantity and quality of traffic to your website ...

How much do you charge for local seo?

How much do you charge for local seo?

Automated local SEO generally includes the use of automated software with very little customization. This “set it and...

How can i ensure my ads are seen by the right devices through programmatic advertising?

How can i ensure my ads are seen by the right devices through programmatic advertising?

This is where programmatic advertising comes into play. Using sophisticated algorithms, an expansive inventory, and new...

10 Essential Steps to Create an Effective Local SEO Strategy

10 Essential Steps to Create an Effective Local SEO Strategy

When it comes to local SEO, consistency is key. You want to make sure that your name, address, and phone number are the...