Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

105 Total Posts
How to Optimize Your Local SEO Strategy

How to Optimize Your Local SEO Strategy

Local SEO is a powerful search engine optimization (SEO) strategy that helps businesses to be more visible in local...

10 Essential Steps to Create an Effective Local SEO Strategy

10 Essential Steps to Create an Effective Local SEO Strategy

When it comes to local SEO, consistency is key. You want to make sure that your name, address, and phone number are the...

The Future of Programmatic Advertising: What to Expect in 2023

The Future of Programmatic Advertising: What to Expect in 2023

The future of programmatic advertising is an ever-evolving landscape. As technology advances, so do the opportunities for ...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising...

What is SEO? An Explanation for Beginners

What is SEO? An Explanation for Beginners

Search engine optimization (SEO) is a process used by marketers to increase visibility for their website on search engine ...

Why SEO is Essential for Your Website's Success

Why SEO is Essential for Your Website's Success

In a nutshell, SEO is essential for the success of your website because it increases visibility, which leads to more...

Organic SEO: Why It's the Best SEO Strategy

Organic SEO: Why It's the Best SEO Strategy

Organic SEO is the strategy used by websites to better position themselves on search engines such as Google. It involves...

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

Why seo is important in simple words?

Why seo is important in simple words?

A Brief Overview of SEO In the simplest terms, good SEO optimizes your online visibility. This means that the more people ...

How much should i spend on seo?

How much should i spend on seo?

The digital marketing channel specifically represents the majority of that marketing spend, at 57.1%. According to that...

What are the most effective local seo tips for beginners?

What are the most effective local seo tips for beginners?

Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make...

What kind of service is seo?

What kind of service is seo?

SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to...

Programmatic vs Display Ads: What's the Difference?

Programmatic vs Display Ads: What's the Difference?

Programmatic and graphic ads are two distinct facets of digital marketing. Programmatic advertising is a specific...

Organic Search vs SEO: What's the Difference?

Organic Search vs SEO: What's the Difference?

Organic search and SEO are two terms that are often used interchangeably, but they have some key differences. Organic...

How to Make Money Doing SEO: A Guide for SEO Professionals

How to Make Money Doing SEO: A Guide for SEO Professionals

Are you looking for ways to make money doing SEO? If so, you're in luck! SEO is a great way to make money online, and...

Why is seo important for your online success?

Why is seo important for your online success?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

How Much Should You Invest in Local SEO?

How Much Should You Invest in Local SEO?

Most small businesses don't need to use the full range of local SEO strategies available. An intermediate package that...

What is seo & how it works?

What is seo & how it works?

Well, SEO stands for “Search Engine Optimization”, which is the process of getting traffic from free, organic,...

7 Steps to Succeed in Programmatic Advertising

7 Steps to Succeed in Programmatic Advertising

Programmatic advertising is a powerful tool for marketers to reach their target audience and optimize their ad spend. But ...

Why local seo is important for seo?

Why local seo is important for seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Organic vs Paid Search: What's the Difference?

Organic vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of optimizing a website's visibility and ranking in search engine ...

How do you create a winning local seo strategy for your business?

How do you create a winning local seo strategy for your business?

Use your hometown in meta tags. Unify your contact information everywhere you appear on the list.

How much do you charge for local seo?

How much do you charge for local seo?

Automated local SEO generally includes the use of automated software with very little customization. This “set it and...

What are the 5 seo factors?

What are the 5 seo factors?

But simply having content isn't enough to help your site rank based on the keywords it's targeting. According to an...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

Organic Search vs Paid Search: What's the Difference?

Organic Search vs Paid Search: What's the Difference?

Organic search and paid search are two of the most popular digital marketing strategies used by companies today. Organic...

Who benefits from local seo & why?

Who benefits from local seo & why?

Local SEO helps increase online visibility so that new customers notice. Optimizing Google Maps and Google My Business...

Can seo be done by yourself?

Can seo be done by yourself?

Each keyword research tool calculates keyword difficulty in a different way. The keyword difficulty score (KD) that we...

Understanding Programmatic Advertising Formats

Understanding Programmatic Advertising Formats

Programmatic advertising is a powerful tool for businesses to reach their target audience. It offers a variety of ad...

What is local seo and why does it matter?

What is local seo and why does it matter?

Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses,...

What types of viewability options are available for programmatic campaigns?

What types of viewability options are available for programmatic campaigns?

Ad visibility is the concept of the visibility of ads on a website or mobile application for users. For an ad to be...

How can i ensure my ads are seen by the right devices through programmatic advertising?

How can i ensure my ads are seen by the right devices through programmatic advertising?

This is where programmatic advertising comes into play. Using sophisticated algorithms, an expansive inventory, and new...

What is Programmatic Advertising and Examples of Successful Campaigns

What is Programmatic Advertising and Examples of Successful Campaigns

Programmatic advertising is the real-time buying and selling of ad inventory through an automated bidding system....

What is local seo and why do you need it?

What is local seo and why do you need it?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

How much do seo freelancers charge?

How much do seo freelancers charge?

According to these statistics, the hourly rate charged by SEO consultants is more than double that of freelance SEO...

Why SEO is Essential for Your Business

Why SEO is Essential for Your Business

SEO, or search engine optimization, is a practice that increases the quantity and quality of traffic to your website...

Why is seo still important?

Why is seo still important?

SEO is important because search engines aren't perfect. If you don't take steps to counter their flaws, your website will ...

What types of reporting options are available for programmatic campaigns?

What types of reporting options are available for programmatic campaigns?

Gourmet Ads offers brand advertisers and their advertising agencies a range of programmatic advertising solutions, as...

What is the types of seo?

What is the types of seo?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

What is on-page seo?

What is on-page seo?

On-site SEO (also known as on-page SEO) is the practice of optimizing the elements of a website (as opposed to links...

Why are local seo services important?

Why are local seo services important?

One of the most important benefits of local SEO is showing up first in search engines and in Google map results. When a...

7 Benefits of SEO Marketing: What You Need to Know

7 Benefits of SEO Marketing: What You Need to Know

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It helps you reach your target audience, ...

Organic Search: What is it and How to Use it to Your Advantage

Organic Search: What is it and How to Use it to Your Advantage

Organic search is a type of organic marketing that refers to the unpaid search results of a search engine. These results...

Organic vs Local Search: What's the Difference?

Organic vs Local Search: What's the Difference?

Organic and local search are two different types of SEO strategies that can help businesses reach their target audience....

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

What is Local SEO and How to Optimize It

What is Local SEO and How to Optimize It

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Why is seo called organic?

Why is seo called organic?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a...

Types of Bidding in Programmatic Advertising

Types of Bidding in Programmatic Advertising

Programmatic advertising is the process of automating the buying and selling of ad inventory in real time through an...

Organic and Inorganic Search: What You Need to Know

Organic and Inorganic Search: What You Need to Know

Organic search is the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they...

3 Key Advantages of Programmatic Advertising

3 Key Advantages of Programmatic Advertising

Programmatic advertising has become a fundamental element of digital marketing, as it allows brands to optimize and...

What is the Difference Between Local and Organic SEO?

What is the Difference Between Local and Organic SEO?

Both local and organic SEO have to do with optimizing your website and online presence for search engines. The main...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

What is seo and why is it important?

What is seo and why is it important?

SEO stands for search engine optimization, the practice of increasing the quantity and quality of traffic to your website ...

Types of Programmatic Advertising: A Comprehensive Guide

Types of Programmatic Advertising: A Comprehensive Guide

Programmatic media buying is a type of advertising that uses real-time bidding (RTB) to purchase digital ad impressions....

Programmatic Media Buying: Best Practices for Success

Programmatic Media Buying: Best Practices for Success

Marketers and their agencies are tasked with analyzing a wealth of research and information about consumers as they map...

Is seo paid or unpaid?

Is seo paid or unpaid?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

Is high organic search good?

Is high organic search good?

I recently came across a statistic that perplexed me. Organic traffic is important because it's segmented.

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

What is local seo and why is it so important?

What is local seo and why is it so important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Are there any industry trends to keep in mind when running a programmatic campaign?

Are there any industry trends to keep in mind when running a programmatic campaign?

With the numerous technological advances that are taking place and the uncertainties of COVID-19, marketers must be...

Devising a Winning Local Search Strategy

Devising a Winning Local Search Strategy

Local search strategies are essential for small businesses to succeed in the digital age. To maximize your local search...

What is local search strategy?

What is local search strategy?

Local search marketing is a strategy that targets customers within a certain radius of the physical store or business....

What are the top three seo strategies?

What are the top three seo strategies?

These are pages that return a 4XX error and, therefore, do not acquire PageRank through the links that point to them....

What is an organic seo?

What is an organic seo?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high position (or ranking) on a...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...

How can i get started with programmatic advertising?

How can i get started with programmatic advertising?

According to eMarketer, this growth has failed previous forecasts and is largely due to the rapid recovery of the area...

Exploring the Opportunities and Challenges of Programmatic Advertising

Exploring the Opportunities and Challenges of Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach their target audience, but it also comes with its own ...

Is Facebook Ads Programmatic Advertising?

Is Facebook Ads Programmatic Advertising?

Yes, Facebook does programmatic advertising and it's called Facebook Ads Manager. This type of advertising is...

How seo works step by step?

How seo works step by step?

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or content rank higher on ...

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

Is Programmatic Advertising Still Relevant?

Is Programmatic Advertising Still Relevant?

The digital advertising industry has had to adapt to global consumer demand for stricter privacy controls, and as a...

What is seo and how does it impact your business?

What is seo and how does it impact your business?

Search engine optimization affects businesses by improving their ranking in relevant search results. With a high enough...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is a cost-effective way to increase your company's visibility in local searches. Most local business listings...

Understanding the Three Types of Programmatic Direct Deals

Understanding the Three Types of Programmatic Direct Deals

Programmatic advertising is a powerful tool for digital marketers, offering flexibility and scalability that can...

Why Local SEO is an Essential Factor for Google

Why Local SEO is an Essential Factor for Google

Local SEO near me is a powerful tool for businesses of all sizes, allowing them to stand out even without a website and...

What is the importance of local seo?

What is the importance of local seo?

This makes your business easier for new customers to discover. Local search is an integral part of any SEO strategy aimed ...

Is seo paid or organic?

Is seo paid or organic?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

What are the advantages of programmatic advertising over traditional advertising?

What are the advantages of programmatic advertising over traditional advertising?

Simply put, programmatic advertising is faster, more efficient, and cheaper than traditional methods. Advertisers can...

Is SEO Still Relevant in 2021?

Is SEO Still Relevant in 2021?

SEO is still a very powerful digital marketing strategy and it's as relevant today as it ever was. Despite some outdated...

What is seo in digital marketing examples?

What is seo in digital marketing examples?

SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to rank as the...

How do you do seo step by step?

How do you do seo step by step?

The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an essential tool for businesses looking to increase their visibility and reach local customers. It allows...

What types of targeting options are available for programmatic campaigns?

What types of targeting options are available for programmatic campaigns?

By employing programmatic ad segmentation, marketers can be sure that their budgets are allocated to ads that are shown...

Why local search optimization is important?

Why local search optimization is important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Organic SEO vs Paid Search: What's the Difference?

Organic SEO vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of increasing visibility in search engine results. Organic search ...

What are the 3 important components in seo strategy?

What are the 3 important components in seo strategy?

This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO.

What is Traditional SEO and How Does It Work?

What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic...

Why is seo essential for the success of your business?

Why is seo essential for the success of your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Who should use local seo?

Who should use local seo?

Any business that has a physical location or that serves a geographical area can benefit from local SEO. If you search...

What is seo example?

What is seo example?

Read on for six of the best SEO examples available online, and then consider partnering with WebFX's team of more than...

Top 3 SEO Strategies to Maximize Your Online Presence

Top 3 SEO Strategies to Maximize Your Online Presence

SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing...

What are the types of on page seo?

There are a total of 12 types of SEO. A brief description and the advantages of each are mentioned below.

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

What is seo in simple words?

What is seo in simple words?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

What is seo and explain two types of seo?

What is seo and explain two types of seo?

Off-page SEO: Anything that happens outside of your website that helps with your SEO strategy: backlinks. Technical SEO:...

Creating an Effective SEO Strategy for Your Local Business

Creating an Effective SEO Strategy for Your Local Business

Creating an effective SEO strategy for your local business requires careful planning and research. To get started, you...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an effective way to increase your business's visibility in local searches. It involves optimizing your...

Is local seo still relevant?

Is local seo still relevant?

Local SEO is vital for small businesses, as it can help them increase their online visibility and outperform the...

Are there any cultural considerations to keep in mind when running a programmatic campaign?

Are there any cultural considerations to keep in mind when running a programmatic campaign?

These are some cultural considerations related to multilingual digital marketing, media, and platforms. It's important to ...

What is seo in marketing?

What is seo in marketing?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page ...