Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

108 Total Posts
What types of bidding options are available for programmatic campaigns?

What types of bidding options are available for programmatic campaigns?

Programmatic advertising is the use of software to intelligently purchase online ad inventory. Since the advertising...

What types of reporting options are available for programmatic campaigns?

What types of reporting options are available for programmatic campaigns?

Gourmet Ads offers brand advertisers and their advertising agencies a range of programmatic advertising solutions, as...

Organic vs Local Search: What's the Difference?

Organic vs Local Search: What's the Difference?

Organic and local search are two different types of SEO strategies that can help businesses reach their target audience....

What types of targeting options are available for programmatic campaigns?

What types of targeting options are available for programmatic campaigns?

By employing programmatic ad segmentation, marketers can be sure that their budgets are allocated to ads that are shown...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

Why is seo important today?

Why is seo important today?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Organic SEO vs Paid Search: What's the Difference?

Organic SEO vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of increasing visibility in search engine results. Organic search ...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an essential tool for businesses looking to increase their visibility and reach local customers. It allows...

What are the 5 seo factors?

What are the 5 seo factors?

But simply having content isn't enough to help your site rank based on the keywords it's targeting. According to an...

How Much Should You Invest in Local SEO?

How Much Should You Invest in Local SEO?

Most small businesses don't need to use the full range of local SEO strategies available. An intermediate package that...

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Most of our campaigns exceed it. January Spring optimizes our programmatic display campaigns to exceed the industry...

Is seo the same as organic search?

Is seo the same as organic search?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

Is it worth it to pay for seo?

Is it worth it to pay for seo?

Companies continue to make money because Google and Bing place them at the top of search results. It can be more...

What does a local seo company do?

What does a local seo company do?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

The Benefits of Digital Advertising Over Traditional Advertising

The Benefits of Digital Advertising Over Traditional Advertising

Digital advertising has become the go-to choice for many companies in the 21st century, due to its cost-effectiveness and ...

What seo means?

What seo means?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

The Power of Programmatic Advertising: How Effective Is It?

The Power of Programmatic Advertising: How Effective Is It?

Programmatic advertising is a highly effective way to increase brand awareness among high-volume audiences. It is the...

What is the Difference Between Local and Organic SEO?

What is the Difference Between Local and Organic SEO?

Both local and organic SEO have to do with optimizing your website and online presence for search engines. The main...

What is SEO? An Explanation for Beginners

What is SEO? An Explanation for Beginners

Search engine optimization (SEO) is a process used by marketers to increase visibility for their website on search engine ...

What is an organic search in seo?

What is an organic search in seo?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

Why is seo called organic?

Why is seo called organic?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a...

Are there any industry regulations to keep in mind when running a programmatic campaign?

Are there any industry regulations to keep in mind when running a programmatic campaign?

Running programmatic health care campaigns may require some creativity due to limitations related to HIPAA regulations....

What is the types of seo?

What is the types of seo?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

7 Benefits of SEO Marketing: What You Need to Know

7 Benefits of SEO Marketing: What You Need to Know

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It helps you reach your target audience, ...

What is the Difference Between Traditional SEO and Local SEO?

What is the Difference Between Traditional SEO and Local SEO?

Traditional SEO, also known as national or organic SEO, is a method of increasing the quality and quantity of organic...

Why local search optimization is important?

Why local search optimization is important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What types of viewability options are available for programmatic campaigns?

What types of viewability options are available for programmatic campaigns?

Ad visibility is the concept of the visibility of ads on a website or mobile application for users. For an ad to be...

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

Writing SEO Content: A Step-by-Step Guide

Writing SEO Content: A Step-by-Step Guide

Writing SEO content is essential for any business that wants to increase their online visibility and reach more...

Why Local SEO is an Essential Factor for Google

Why Local SEO is an Essential Factor for Google

Local SEO is a powerful tool for businesses of all sizes, allowing them to stand out even without a website and attract...

Why seo is important in simple words?

Why seo is important in simple words?

A Brief Overview of SEO In the simplest terms, good SEO optimizes your online visibility. This means that the more people ...

Programmatic vs Display Ads: What's the Difference?

Programmatic vs Display Ads: What's the Difference?

Programmatic and graphic ads are two distinct facets of digital marketing. Programmatic advertising is a specific...

What are the types of on page seo?

There are a total of 12 types of SEO. A brief description and the advantages of each are mentioned below.

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

What are the benefits of programmatic advertising?

What are the benefits of programmatic advertising?

Benefits of programmatic advertising: save time, target the right users to increase ad effectiveness, reduce advertising...

Why is seo still important?

Why is seo still important?

SEO is important because search engines aren't perfect. If you don't take steps to counter their flaws, your website will ...

What is local seo & why local search is important?

What is local seo & why local search is important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What are the 4 types of seo?

What are the 4 types of seo?

Once the approaches to search engine optimization have been clarified, we can now analyze what are the different types of ...

3 Key Advantages of Programmatic Advertising

3 Key Advantages of Programmatic Advertising

Programmatic advertising has become a fundamental element of digital marketing, as it allows brands to optimize and...

The Benefits of Programmatic Advertising for Marketers

The Benefits of Programmatic Advertising for Marketers

Programmatic advertising is a powerful tool for marketers, providing a level of transparency and visibility that allows...

What is Local SEO and How to Optimize It

What is Local SEO and How to Optimize It

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Understanding the Different Types of Programmatic Deals

Understanding the Different Types of Programmatic Deals

Programmatic advertising is a complex and ever-evolving field, and it can be difficult to keep up with the different...

How seo works step by step?

How seo works step by step?

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or content rank higher on ...

Why is Global SEO Crucial for Your Business?

Why is Global SEO Crucial for Your Business?

International SEO is a must for any business that wants to expand its reach beyond its home country. It helps search...

Devising a Winning Local Search Strategy

Devising a Winning Local Search Strategy

Local search strategies are essential for small businesses to succeed in the digital age. To maximize your local search...

What is Global SEO and How to Optimize for International Audiences

What is Global SEO and How to Optimize for International Audiences

Global search engine optimization (SEO) is a strategy that allows businesses to create and optimize content to reach...

How can i ensure my ads are seen by the right channels through programmatic advertising?

How can i ensure my ads are seen by the right channels through programmatic advertising?

Strong audience segmentation is one of the. Programmatic ad buying is the use of software to purchase digital advertising.

Organic and Inorganic Search: What You Need to Know

Organic and Inorganic Search: What You Need to Know

Organic search is the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they...

Exploring the Opportunities and Challenges of Programmatic Advertising

Exploring the Opportunities and Challenges of Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach their target audience, but it also comes with its own ...

7 Steps to Succeed in Programmatic Advertising

7 Steps to Succeed in Programmatic Advertising

Programmatic advertising is a powerful tool for marketers to reach their target audience and optimize their ad spend. But ...

Is seo is a good career?

Is seo is a good career?

SEO can be a great career, especially if you're insatiably curious about how the world, culture and, in particular, the...

What is the difference between local seo and organic seo?

What is the difference between local seo and organic seo?

Both have to do with optimizing your website and your online presence for search engines. The main difference between...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...

How much should you pay for seo per month?

How much should you pay for seo per month?

How much your company pays for monthly SEO will depend on several factors, such as the size of your company, the location ...

What is on page seo and its types?

What is on page seo and its types?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

What is SEO and How Can It Help Your Business?

What is SEO and How Can It Help Your Business?

SEO stands for search engine optimization, which is the process of improving a website so that it is more easily found...

Programmatic Media Buying: Best Practices for Success

Programmatic Media Buying: Best Practices for Success

Marketers and their agencies are tasked with analyzing a wealth of research and information about consumers as they map...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is the use of automated technology to purchase media, as opposed to traditional methods of...

The Dangers of Programmatic Advertising: What You Need to Know

The Dangers of Programmatic Advertising: What You Need to Know

Programmatic advertising is a powerful tool for digital marketers, but it comes with its own set of risks and dangers....

Why is seo important?

Why is seo important?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

What is seo and explain two types of seo?

What is seo and explain two types of seo?

Off-page SEO: Anything that happens outside of your website that helps with your SEO strategy: backlinks. Technical SEO:...

What are the advantages of programmatic advertising over traditional advertising?

What are the advantages of programmatic advertising over traditional advertising?

Simply put, programmatic advertising is faster, more efficient, and cheaper than traditional methods. Advertisers can...

The Benefits of Organic Search Engine Optimization

The Benefits of Organic Search Engine Optimization

Search engines are the perfect matchmakers between you and your potential customers. In fact, 93% of all online...

Types of Programmatic Advertising: A Comprehensive Guide

Types of Programmatic Advertising: A Comprehensive Guide

Programmatic media buying is a type of advertising that uses real-time bidding (RTB) to purchase digital ad impressions....

Understanding Programmatic Advertising Formats

Understanding Programmatic Advertising Formats

Programmatic advertising is a powerful tool for businesses to reach their target audience. It offers a variety of ad...

Top 3 SEO Strategies to Maximize Your Online Presence

Top 3 SEO Strategies to Maximize Your Online Presence

SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing...

Is Programmatic Advertising Still Relevant?

Is Programmatic Advertising Still Relevant?

The digital advertising industry has had to adapt to global consumer demand for stricter privacy controls, and as a...

Are there any privacy considerations to keep in mind when running a programmatic campaign?

Are there any privacy considerations to keep in mind when running a programmatic campaign?

Protecting location data is critical in today's digital climate. Implementing programmatic health care campaigns may...

Who should use local seo?

Who should use local seo?

Any business that has a physical location or that serves a geographical area can benefit from local SEO. If you search...

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

Does SEO Impact Organic Search Results?

Does SEO Impact Organic Search Results?

When it comes to search engine optimization (SEO), there is no evidence to suggest a direct correlation between the...

10 Essential Steps to Create an Effective Local SEO Strategy

10 Essential Steps to Create an Effective Local SEO Strategy

When it comes to local SEO, consistency is key. You want to make sure that your name, address, and phone number are the...

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is a cost-effective way to increase your company's visibility in local searches. Most local business listings...

What are the most the most important on page seo elements?

What are the most the most important on page seo elements?

Meta tags are one of the most important on-page SEO factors, specifically page titles. Each page has a title tag that...

Is Facebook Ads Programmatic Advertising?

Is Facebook Ads Programmatic Advertising?

Yes, Facebook does programmatic advertising and it's called Facebook Ads Manager. This type of advertising is...

How can i ensure my ads are seen by the right devices through programmatic advertising?

How can i ensure my ads are seen by the right devices through programmatic advertising?

This is where programmatic advertising comes into play. Using sophisticated algorithms, an expansive inventory, and new...

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

How do you create a winning local seo strategy for your business?

How do you create a winning local seo strategy for your business?

Use your hometown in meta tags. Unify your contact information everywhere you appear on the list.

Understanding the Difference Between Global and Local SEO

Understanding the Difference Between Global and Local SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase...

Why SEO is Essential for Your Business

Why SEO is Essential for Your Business

SEO, or search engine optimization, is a practice that increases the quantity and quality of traffic to your website...

How to Succeed with Programmatic Advertising

How to Succeed with Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach, win, and retain customers in the digital economy. To ...

What types of creative options are available for programmatic campaigns?

What types of creative options are available for programmatic campaigns?

Native ads are popular because they blend in with the look, type of content, and overall function of the media format in...

How can i ensure my ads are seen by the right formats through programmatic advertising?

How can i ensure my ads are seen by the right formats through programmatic advertising?

Through programmatic advertising, performance marketers can influence the target audience with compelling advertising...

What is an ad exchange in programmatic advertising?

What is an ad exchange in programmatic advertising?

In programmatic advertising, an ad bag is an online marketplace where advertisers, agencies, demand-side platforms,...

How much should i spend on seo?

How much should i spend on seo?

The digital marketing channel specifically represents the majority of that marketing spend, at 57.1%. According to that...

Why SEO Services are Essential for Your Business

Why SEO Services are Essential for Your Business

Search Engine Optimization (SEO) is a crucial part of any business's online presence. It helps small business owners...

What should be consistent local seo strategy?

What should be consistent local seo strategy?

You want to keep your contact information consistent across all the directories you're in. Consistency is key when it...

The Future of Programmatic Advertising: What to Expect in 2023

The Future of Programmatic Advertising: What to Expect in 2023

The future of programmatic advertising is an ever-evolving landscape. As technology advances, so do the opportunities for ...

What is local seo and why does it matter?

What is local seo and why does it matter?

Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses,...

What is seo and why is it important?

What is seo and why is it important?

SEO stands for search engine optimization, the practice of increasing the quantity and quality of traffic to your website ...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

What is the difference between programmatic and traditional advertising?

What is the difference between programmatic and traditional advertising?

Main difference: traditional versus programmatic In traditional media buying, ad buyers and publishers exchange digital...

Is Paid Search Different from SEO?

Is Paid Search Different from SEO?

Paid search is a form of advertising that targets those who search for keywords related to their business on the search...

Unlock the Power of Programmatic Creativity

Unlock the Power of Programmatic Creativity

Programmatic creativity is the automation of the processes of creating, publishing and optimizing graphic advertising....

Are there any cultural considerations to keep in mind when running a programmatic campaign?

Are there any cultural considerations to keep in mind when running a programmatic campaign?

These are some cultural considerations related to multilingual digital marketing, media, and platforms. It's important to ...

Why SEO is Essential for Your Website's Success

Why SEO is Essential for Your Website's Success

In a nutshell, SEO is essential for the success of your website because it increases visibility, which leads to more...

What is Traditional SEO and How Does It Work?

What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic...

What is an organic seo?

What is an organic seo?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high position (or ranking) on a...

How to Optimize Your Local SEO Strategy

How to Optimize Your Local SEO Strategy

Local SEO is a powerful search engine optimization (SEO) strategy that helps businesses to be more visible in local...