Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

103 Total Posts
How does local seo work?

How does local seo work?

Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search....

How to Optimize Your Local SEO Strategy

How to Optimize Your Local SEO Strategy

Local SEO is a powerful search engine optimization (SEO) strategy that helps businesses to be more visible in local...

What is local seo and why is it so important?

What is local seo and why is it so important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is an organic seo?

What is an organic seo?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high position (or ranking) on a...

The Benefits of Local SEO: How to Make Your Business Thrive

The Benefits of Local SEO: How to Make Your Business Thrive

Local SEO is a powerful tool for businesses that have a physical location. It helps increase online visibility so that...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an effective way to increase your business's visibility in local searches. It involves optimizing your...

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

How much should i charge for seo setup?

How much should i charge for seo setup?

You'll usually have some kind of initial cost with an SEO agency. Local SEO is a set of techniques designed to put your...

Organic SEO vs Paid Search: What's the Difference?

Organic SEO vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of increasing visibility in search engine results. Organic search ...

What are the 3 important components in seo strategy?

What are the 3 important components in seo strategy?

This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO.

What is Local SEO and How to Optimize It

What is Local SEO and How to Optimize It

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

The Dangers of Programmatic Advertising: What You Need to Know

The Dangers of Programmatic Advertising: What You Need to Know

Programmatic advertising is a powerful tool for digital marketers, but it comes with its own set of risks and dangers....

How can i ensure my ads are seen by the right formats through programmatic advertising?

How can i ensure my ads are seen by the right formats through programmatic advertising?

Through programmatic advertising, performance marketers can influence the target audience with compelling advertising...

What is on page seo and its types?

What is on page seo and its types?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

Is it worth it to pay for seo?

Is it worth it to pay for seo?

Companies continue to make money because Google and Bing place them at the top of search results. It can be more...

What are the 4 types of seo?

What are the 4 types of seo?

Once the approaches to search engine optimization have been clarified, we can now analyze what are the different types of ...

What is seo in marketing?

What is seo in marketing?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page ...

What is seo and examples?

What is seo and examples?

Search engine optimization (SEO) is the practice of obtaining targeted traffic to a website from a search engine's...

What is SEO? An Explanation for Beginners

What is SEO? An Explanation for Beginners

Search engine optimization (SEO) is a process used by marketers to increase visibility for their website on search engine ...

What types of viewability options are available for programmatic campaigns?

What types of viewability options are available for programmatic campaigns?

Ad visibility is the concept of the visibility of ads on a website or mobile application for users. For an ad to be...

Unlock the Power of Programmatic Creativity

Unlock the Power of Programmatic Creativity

Programmatic creativity is the automation of the processes of creating, publishing and optimizing graphic advertising....

Is seo is a good career?

Is seo is a good career?

SEO can be a great career, especially if you're insatiably curious about how the world, culture and, in particular, the...

How can i ensure my ads are seen by the right channels through programmatic advertising?

How can i ensure my ads are seen by the right channels through programmatic advertising?

Strong audience segmentation is one of the. Programmatic ad buying is the use of software to purchase digital advertising.

Understanding the Difference Between Local and Global SEO

Understanding the Difference Between Local and Global SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an essential tool for businesses looking to increase their visibility and reach local customers. It allows...

Is Programmatic Advertising Still Relevant?

Is Programmatic Advertising Still Relevant?

The digital advertising industry has had to adapt to global consumer demand for stricter privacy controls, and as a...

What is seo & how it works?

What is seo & how it works?

Well, SEO stands for “Search Engine Optimization”, which is the process of getting traffic from free, organic,...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising...

Creating an Effective SEO Strategy for Your Local Business

Creating an Effective SEO Strategy for Your Local Business

Creating an effective SEO strategy for your local business requires careful planning and research. To get started, you...

What types of bidding options are available for programmatic campaigns?

What types of bidding options are available for programmatic campaigns?

Programmatic advertising is the use of software to intelligently purchase online ad inventory. Since the advertising...

What is the difference between local seo and organic seo?

What is the difference between local seo and organic seo?

Both have to do with optimizing your website and your online presence for search engines. The main difference between...

What is Global SEO and How to Optimize for International Audiences

What is Global SEO and How to Optimize for International Audiences

Global search engine optimization (SEO) is a strategy that allows businesses to create and optimize content to reach...

Understanding the Difference Between Global and Local SEO

Understanding the Difference Between Global and Local SEO

Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase...

Why local seo is important for your business?

Why local seo is important for your business?

One of the most important benefits of local SEO is to appear first in search engines and in Google map results. When a...

Are there any industry regulations to keep in mind when running a programmatic campaign?

Are there any industry regulations to keep in mind when running a programmatic campaign?

Running programmatic health care campaigns may require some creativity due to limitations related to HIPAA regulations....

What is seo and example?

What is seo and example?

Did you know that 93% of all online experiences start with a search engine? That's why it's essential that you have a...

What is an organic search in seo?

What is an organic search in seo?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

Programmatic vs Display Ads: What's the Difference?

Programmatic vs Display Ads: What's the Difference?

Programmatic and graphic ads are two distinct facets of digital marketing. Programmatic advertising is a specific...

Is SEO Still Relevant in 2021?

Is SEO Still Relevant in 2021?

SEO is still a very powerful digital marketing strategy and it's as relevant today as it ever was. Despite some outdated...

What should be consistent local seo strategy?

What should be consistent local seo strategy?

You want to keep your contact information consistent across all the directories you're in. Consistency is key when it...

Why is seo called organic?

Why is seo called organic?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a...

What seo means?

What seo means?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

Why is Global SEO Crucial for Your Business?

Why is Global SEO Crucial for Your Business?

International SEO is a must for any business that wants to expand its reach beyond its home country. It helps search...

What is the difference between organic seo and local seo?

What is the difference between organic seo and local seo?

Both have to do with optimizing your website and your online presence for search engines. Organic SEO is used by websites ...

The Benefits of Organic Search Engine Optimization

The Benefits of Organic Search Engine Optimization

Search engines are the perfect matchmakers between you and your potential customers. In fact, 93% of all online...

What is local seo and why does it matter?

What is local seo and why does it matter?

Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses,...

Is local seo still relevant?

Is local seo still relevant?

Local SEO is vital for small businesses, as it can help them increase their online visibility and outperform the...

Why is seo essential for the success of your business?

Why is seo essential for the success of your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Can seo be done by yourself?

Can seo be done by yourself?

Each keyword research tool calculates keyword difficulty in a different way. The keyword difficulty score (KD) that we...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

What is on-page seo?

What is on-page seo?

On-site SEO (also known as on-page SEO) is the practice of optimizing the elements of a website (as opposed to links...

The Benefits of Programmatic Advertising

The Benefits of Programmatic Advertising

Programmatic advertising is a process of buying and selling digital advertising space automatically, using data and...

Understanding the Different Types of Programmatic Deals

Understanding the Different Types of Programmatic Deals

Programmatic advertising is a complex and ever-evolving field, and it can be difficult to keep up with the different...

Why is seo important?

Why is seo important?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Organic vs Paid Search: What's the Difference?

Organic vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of optimizing a website's visibility and ranking in search engine ...

How do you do seo step by step?

How do you do seo step by step?

The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to...

The Ultimate Guide to Local SEO for Businesses

The Ultimate Guide to Local SEO for Businesses

Are you a business owner looking to optimize your online presence for local searches? Local SEO (search engine...

7 Steps to Succeed in Programmatic Advertising

7 Steps to Succeed in Programmatic Advertising

Programmatic advertising is a powerful tool for marketers to reach their target audience and optimize their ad spend. But ...

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

What is local search in digital marketing?

What is local search in digital marketing?

Local search marketing is a strategy that targets customers who are within a certain radius of the physical store or...

What is an ad exchange in programmatic advertising?

What is an ad exchange in programmatic advertising?

In programmatic advertising, an ad bag is an online marketplace where advertisers, agencies, demand-side platforms,...

What is seo and how does it impact your business?

What is seo and how does it impact your business?

Search engine optimization affects businesses by improving their ranking in relevant search results. With a high enough...

How to Make Money Doing SEO: A Guide for SEO Professionals

How to Make Money Doing SEO: A Guide for SEO Professionals

Are you looking for ways to make money doing SEO? If so, you're in luck! SEO is a great way to make money online, and...

3 Key Advantages of Programmatic Advertising

3 Key Advantages of Programmatic Advertising

Programmatic advertising has become a fundamental element of digital marketing, as it allows brands to optimize and...

10 Essential Steps to Create an Effective Local SEO Strategy

10 Essential Steps to Create an Effective Local SEO Strategy

When it comes to local SEO, consistency is key. You want to make sure that your name, address, and phone number are the...

The Benefits of Digital Advertising Over Traditional Advertising

The Benefits of Digital Advertising Over Traditional Advertising

Digital advertising has become the go-to choice for many companies in the 21st century, due to its cost-effectiveness and ...

Types of Programmatic Advertising: A Comprehensive Guide

Types of Programmatic Advertising: A Comprehensive Guide

Programmatic media buying is a type of advertising that uses real-time bidding (RTB) to purchase digital ad impressions....

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is the use of automated technology to purchase media, as opposed to traditional methods of...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

Understanding the Three Types of Programmatic Direct Deals

Understanding the Three Types of Programmatic Direct Deals

Programmatic advertising is a powerful tool for digital marketers, offering flexibility and scalability that can...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...

Is seo paid or organic?

Is seo paid or organic?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

What is the difference between programmatic and traditional advertising?

What is the difference between programmatic and traditional advertising?

Main difference: traditional versus programmatic In traditional media buying, ad buyers and publishers exchange digital...

How can i get started with programmatic advertising?

How can i get started with programmatic advertising?

According to eMarketer, this growth has failed previous forecasts and is largely due to the rapid recovery of the area...

Organic SEO: Why It's the Best SEO Strategy

Organic SEO: Why It's the Best SEO Strategy

Organic SEO is the strategy used by websites to better position themselves on search engines such as Google. It involves...

What does a local seo company do?

What does a local seo company do?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Why is seo important for your online success?

Why is seo important for your online success?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Exploring the Opportunities and Challenges of Programmatic Advertising

Exploring the Opportunities and Challenges of Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach their target audience, but it also comes with its own ...

What kind of service is seo?

What kind of service is seo?

SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to...

Why SEO is Essential for Your Business

Why SEO is Essential for Your Business

SEO, or search engine optimization, is a practice that increases the quantity and quality of traffic to your website...

How important is local search?

How important is local search?

Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. One...

Why is seo important today?

Why is seo important today?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

What are the types of on page seo?

There are a total of 12 types of SEO. A brief description and the advantages of each are mentioned below.

Why local seo is important for seo?

Why local seo is important for seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

What are the most effective local seo tips for beginners?

What are the most effective local seo tips for beginners?

Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make...

How much should i spend on seo?

How much should i spend on seo?

The digital marketing channel specifically represents the majority of that marketing spend, at 57.1%. According to that...

What is local seo?

What is local seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is organic seo?

What is organic seo?

Organic SEO refers to obtaining a natural location and obtaining results through several proven strategies, such as...

Is seo the same as organic search?

Is seo the same as organic search?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

Why SEO Services are Essential for Your Business

Why SEO Services are Essential for Your Business

Search Engine Optimization (SEO) is a crucial part of any business's online presence. It helps small business owners...

Why seo is important for business?

Why seo is important for business?

SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility.

What is the Difference Between Local and Organic SEO?

What is the Difference Between Local and Organic SEO?

Both local and organic SEO have to do with optimizing your website and online presence for search engines. The main...

Is seo paid or unpaid?

Is seo paid or unpaid?

While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic...

What are the most the most important on page seo elements?

What are the most the most important on page seo elements?

Meta tags are one of the most important on-page SEO factors, specifically page titles. Each page has a title tag that...

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

What is the difference between seo and local seo?

What is the difference between seo and local seo?

While traditional SEO focuses on improving the visibility of your site on a national or global scale, local SEO allows...

Types of Bidding in Programmatic Advertising

Types of Bidding in Programmatic Advertising

Programmatic advertising is the process of automating the buying and selling of ad inventory in real time through an...

Why seo is important in simple words?

Why seo is important in simple words?

A Brief Overview of SEO In the simplest terms, good SEO optimizes your online visibility. This means that the more people ...