Aimee Hetherington

Aimee Hetherington

Incurable pop culture lover. Devoted internet lover. Evil twitter lover. Professional pop culture advocate. Certified social media buff.

110 Total Posts
What is an organic search in seo?

What is an organic search in seo?

Organic search results are the unpaid ads that appear on a search engine's results page (SERP). These results are based...

What is the difference between programmatic and traditional advertising?

What is the difference between programmatic and traditional advertising?

Main difference: traditional versus programmatic In traditional media buying, ad buyers and publishers exchange digital...

What is seo in digital marketing examples?

What is seo in digital marketing examples?

SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to rank as the...

What is on page seo and its types?

What is on page seo and its types?

Off-page SEO: Anything that happens outside your website that helps with your SEO strategy: backlinks. Technical SEO:...

Types of Bidding in Programmatic Advertising

Types of Bidding in Programmatic Advertising

Programmatic advertising is the process of automating the buying and selling of ad inventory in real time through an...

How would you explain seo to a beginner?

How would you explain seo to a beginner?

SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results.

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is an essential tool for businesses looking to increase their visibility and reach local customers. It allows...

What kind of service is seo?

What kind of service is seo?

SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to...

Organic vs Paid Search: What's the Difference?

Organic vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of optimizing a website's visibility and ranking in search engine ...

What are the 3 important components in seo strategy?

What are the 3 important components in seo strategy?

This is a comprehensive guide to the three components of SEO. What are technical SEO, on-page SEO, and off-page SEO.

The Benefits of Organic Search Engine Optimization

The Benefits of Organic Search Engine Optimization

Search engines are the perfect matchmakers between you and your potential customers. In fact, 93% of all online...

What is the difference between organic seo and local seo?

What is the difference between organic seo and local seo?

Both have to do with optimizing your website and your online presence for search engines. Organic SEO is used by websites ...

Unlock the Benefits of Local SEO Services

Unlock the Benefits of Local SEO Services

Are you looking to maximize your relevant reach and grow your small business? Local SEO is the answer. With 46% of all...

What are the most the most important on page seo elements?

What are the most the most important on page seo elements?

Meta tags are one of the most important on-page SEO factors, specifically page titles. Each page has a title tag that...

Is Facebook Ads Programmatic Advertising?

Is Facebook Ads Programmatic Advertising?

Yes, Facebook does programmatic advertising and it's called Facebook Ads Manager. This type of advertising is...

What is the difference between seo and local seo?

What is the difference between seo and local seo?

While traditional SEO focuses on improving the visibility of your site on a national or global scale, local SEO allows...

What are the main benefits of seo?

What are the main benefits of seo?

The benefits of SEO for small businesses attract more customers through organic search. Create a reliable web experience...

Programmatic vs Display Ads: What's the Difference?

Programmatic vs Display Ads: What's the Difference?

Programmatic and graphic ads are two distinct facets of digital marketing. Programmatic advertising is a specific...

What are the advantages of programmatic advertising over traditional advertising?

What are the advantages of programmatic advertising over traditional advertising?

Simply put, programmatic advertising is faster, more efficient, and cheaper than traditional methods. Advertisers can...

Why is seo important today?

Why is seo important today?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

Why is seo called organic?

Why is seo called organic?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a...

What is Global SEO and How to Optimize for International Audiences

What is Global SEO and How to Optimize for International Audiences

Global search engine optimization (SEO) is a strategy that allows businesses to create and optimize content to reach...

What are the 4 types of seo?

What are the 4 types of seo?

Once the approaches to search engine optimization have been clarified, we can now analyze what are the different types of ...

How can i ensure my ads are seen by the right sizes through programmatic advertising?

How can i ensure my ads are seen by the right sizes through programmatic advertising?

As an omnichannel DSP, Adelphic offers retailers the opportunity to deliver relevant messages to consumers across all...

Why is seo still important?

Why is seo still important?

SEO is important because search engines aren't perfect. If you don't take steps to counter their flaws, your website will ...

What types of bidding options are available for programmatic campaigns?

What types of bidding options are available for programmatic campaigns?

Programmatic advertising is the use of software to intelligently purchase online ad inventory. Since the advertising...

Why seo is important for your business?

Why seo is important for your business?

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities...

How does local seo work?

How does local seo work?

Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search....

The Benefits of Programmatic Advertising for Marketers

The Benefits of Programmatic Advertising for Marketers

Programmatic advertising is a powerful tool for marketers, providing a level of transparency and visibility that allows...

How much do you charge for local seo?

How much do you charge for local seo?

Automated local SEO generally includes the use of automated software with very little customization. This “set it and...

Why SEO is Essential for Your Website's Success

Why SEO is Essential for Your Website's Success

In a nutshell, SEO is essential for the success of your website because it increases visibility, which leads to more...

Can seo be done by yourself?

Can seo be done by yourself?

Each keyword research tool calculates keyword difficulty in a different way. The keyword difficulty score (KD) that we...

What is organic seo?

What is organic seo?

Organic SEO refers to obtaining a natural location and obtaining results through several proven strategies, such as...

What is the importance of local seo?

What is the importance of local seo?

This makes your business easier for new customers to discover. Local search is an integral part of any SEO strategy aimed ...

What is seo & how it works?

What is seo & how it works?

Well, SEO stands for “Search Engine Optimization”, which is the process of getting traffic from free, organic,...

How to Succeed with Programmatic Advertising

How to Succeed with Programmatic Advertising

Programmatic advertising is a powerful tool for businesses to reach, win, and retain customers in the digital economy. To ...

What is seo and explain two types of seo?

What is seo and explain two types of seo?

Off-page SEO: Anything that happens outside of your website that helps with your SEO strategy: backlinks. Technical SEO:...

What is the average cost of seo?

What is the average cost of seo?

According to these statistics, the monthly advance payment range charged by SEO agencies and consultants is almost double ...

What is seo and examples?

What is seo and examples?

Search engine optimization (SEO) is the practice of obtaining targeted traffic to a website from a search engine's...

Organic SEO vs Paid Search: What's the Difference?

Organic SEO vs Paid Search: What's the Difference?

Organic search and paid search are two distinct methods of increasing visibility in search engine results. Organic search ...

Programmatic Media Buying: Best Practices for Success

Programmatic Media Buying: Best Practices for Success

Marketers and their agencies are tasked with analyzing a wealth of research and information about consumers as they map...

What is Programmatic Bidding and How Does it Work?

What is Programmatic Bidding and How Does it Work?

In programmatic advertising, an ad exchange is an online marketplace in which advertisers, agencies, demand platforms,...

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Are there any industry benchmarks to keep in mind when running a programmatic campaign?

Most of our campaigns exceed it. January Spring optimizes our programmatic display campaigns to exceed the industry...

Devising a Winning Local Search Strategy

Devising a Winning Local Search Strategy

Local search strategies are essential for small businesses to succeed in the digital age. To maximize your local search...

What Does Local SEO Mean and How to Use It for Your Business

What Does Local SEO Mean and How to Use It for Your Business

Local SEO is a search engine optimization (SEO) strategy that helps businesses to be more visible in local search results ...

3 Key Advantages of Programmatic Advertising

3 Key Advantages of Programmatic Advertising

Programmatic advertising has become a fundamental element of digital marketing, as it allows brands to optimize and...

What is global seo?

What is global seo?

Global search engine optimization (SEO) allows you to create and optimize content to reach audiences in international...

Why seo is important for business?

Why seo is important for business?

SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility.

What is a demand-side platform (dsp) in programmatic advertising?

What is a demand-side platform (dsp) in programmatic advertising?

The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to...

Are there any cultural considerations to keep in mind when running a programmatic campaign?

Are there any cultural considerations to keep in mind when running a programmatic campaign?

These are some cultural considerations related to multilingual digital marketing, media, and platforms. It's important to ...

What types of viewability options are available for programmatic campaigns?

What types of viewability options are available for programmatic campaigns?

Ad visibility is the concept of the visibility of ads on a website or mobile application for users. For an ad to be...

Are there any industry trends to keep in mind when running a programmatic campaign?

Are there any industry trends to keep in mind when running a programmatic campaign?

With the numerous technological advances that are taking place and the uncertainties of COVID-19, marketers must be...

What is an organic seo?

What is an organic seo?

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high position (or ranking) on a...

What should be consistent local seo strategy?

What should be consistent local seo strategy?

You want to keep your contact information consistent across all the directories you're in. Consistency is key when it...

Why Local SEO is Essential for Your Business

Why Local SEO is Essential for Your Business

Local SEO is a cost-effective way to increase your company's visibility in local searches. Most local business listings...

What is local seo?

What is local seo?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

Organic Search: What is it and How to Use it to Your Advantage

Organic Search: What is it and How to Use it to Your Advantage

Organic search is a type of organic marketing that refers to the unpaid search results of a search engine. These results...

Understanding Programmatic Advertising Formats

Understanding Programmatic Advertising Formats

Programmatic advertising is a powerful tool for businesses to reach their target audience. It offers a variety of ad...

The Future of Programmatic Advertising: What to Expect in 2023

The Future of Programmatic Advertising: What to Expect in 2023

The future of programmatic advertising is an ever-evolving landscape. As technology advances, so do the opportunities for ...

Why SEO is Essential for Your Business

Why SEO is Essential for Your Business

SEO, or search engine optimization, is a practice that increases the quantity and quality of traffic to your website...

Why SEO Services are Essential for Your Business

Why SEO Services are Essential for Your Business

Search Engine Optimization (SEO) is a crucial part of any business's online presence. It helps small business owners...

What are the most effective local seo tips for beginners?

What are the most effective local seo tips for beginners?

Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make...

What is seo example?

What is seo example?

Read on for six of the best SEO examples available online, and then consider partnering with WebFX's team of more than...

How important is local search?

How important is local search?

Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. One...

What is local seo & why local search is important?

What is local seo & why local search is important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

How much should you pay for seo per month?

How much should you pay for seo per month?

How much your company pays for monthly SEO will depend on several factors, such as the size of your company, the location ...

How can i get started with programmatic advertising?

How can i get started with programmatic advertising?

According to eMarketer, this growth has failed previous forecasts and is largely due to the rapid recovery of the area...

What is Programmatic Advertising and Examples of Successful Campaigns

What is Programmatic Advertising and Examples of Successful Campaigns

Programmatic advertising is the real-time buying and selling of ad inventory through an automated bidding system....

What is on-page seo?

What is on-page seo?

On-site SEO (also known as on-page SEO) is the practice of optimizing the elements of a website (as opposed to links...

What is the Difference Between Local and Organic SEO?

What is the Difference Between Local and Organic SEO?

Both local and organic SEO have to do with optimizing your website and online presence for search engines. The main...

What is SEO and How Can It Help Your Business?

What is SEO and How Can It Help Your Business?

SEO stands for search engine optimization, which is the process of improving a website so that it is more easily found...

How do you do seo step by step?

How do you do seo step by step?

The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to...

Organic Search vs SEO: What's the Difference?

Organic Search vs SEO: What's the Difference?

Organic search and SEO are two terms that are often used interchangeably, but they have some key differences. Organic...

Who benefits from local seo & why?

Who benefits from local seo & why?

Local SEO helps increase online visibility so that new customers notice. Optimizing Google Maps and Google My Business...

What is seo in marketing?

What is seo in marketing?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page ...

Is high organic search good?

Is high organic search good?

I recently came across a statistic that perplexed me. Organic traffic is important because it's segmented.

The Benefits of Digital Advertising Over Traditional Advertising

The Benefits of Digital Advertising Over Traditional Advertising

Digital advertising has become the go-to choice for many companies in the 21st century, due to its cost-effectiveness and ...

Why SEO is Essential for Businesses

Why SEO is Essential for Businesses

Search Engine Optimization (SEO) is a crucial part of any business's online presence, especially for a Local SEO company...

Which is example of on-page seo?

Which is example of on-page seo?

Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary,...

What is seo and example?

What is seo and example?

Did you know that 93% of all online experiences start with a search engine? That's why it's essential that you have a...

Is Paid Search Different from SEO?

Is Paid Search Different from SEO?

Paid search is a form of advertising that targets those who search for keywords related to their business on the search...

What are the benefits of programmatic advertising?

What are the benefits of programmatic advertising?

Benefits of programmatic advertising: save time, target the right users to increase ad effectiveness, reduce advertising...

What seo means?

What seo means?

SEO stands for search engine optimization and is the process used to optimize the technical configuration of a website,...

What is Traditional SEO and How Does It Work?

What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic...

Organic Search vs Paid Search: Which is Better for Your Business?

Organic Search vs Paid Search: Which is Better for Your Business?

Organic search and paid search are two different works of art, but they have the same end result: to generate more...

What is the difference between local seo and organic seo?

What is the difference between local seo and organic seo?

Both have to do with optimizing your website and your online presence for search engines. The main difference between...

What is local seo and why is it so important?

What is local seo and why is it so important?

Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search...

What is seo and why is it important?

What is seo and why is it important?

SEO stands for search engine optimization, the practice of increasing the quantity and quality of traffic to your website ...

What is SEO? An Explanation for Beginners

What is SEO? An Explanation for Beginners

Search engine optimization (SEO) is a process used by marketers to increase visibility for their website on search engine ...

Is seo is a good career?

Is seo is a good career?

SEO can be a great career, especially if you're insatiably curious about how the world, culture and, in particular, the...

What is Programmatic Advertising and How Does it Work?

What is Programmatic Advertising and How Does it Work?

Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising...

The Benefits of Local SEO: How to Make Your Business Thrive

The Benefits of Local SEO: How to Make Your Business Thrive

Local SEO is a powerful tool for businesses that have a physical location. It helps increase online visibility so that...

How to Optimize Your Local SEO Strategy

How to Optimize Your Local SEO Strategy

Local SEO is a powerful search engine optimization (SEO) strategy that helps businesses to be more visible in local...

How can i ensure my ads are seen by the right formats through programmatic advertising?

How can i ensure my ads are seen by the right formats through programmatic advertising?

Through programmatic advertising, performance marketers can influence the target audience with compelling advertising...

Top 3 SEO Strategies to Maximize Your Online Presence

Top 3 SEO Strategies to Maximize Your Online Presence

SEO is the key to success in the online world, and modern companies are allocating an average of 41% of their marketing...

Understanding the Different Types of Programmatic Deals

Understanding the Different Types of Programmatic Deals

Programmatic advertising is a complex and ever-evolving field, and it can be difficult to keep up with the different...

Organic and Inorganic Search: What You Need to Know

Organic and Inorganic Search: What You Need to Know

Organic search is the unpaid search results of a search engine. Advertisers cannot buy or influence these results; they...

Understanding the Three Types of Programmatic Direct Deals

Understanding the Three Types of Programmatic Direct Deals

Programmatic advertising is a powerful tool for digital marketers, offering flexibility and scalability that can...

The Ultimate Guide to Local SEO for Businesses

The Ultimate Guide to Local SEO for Businesses

Are you a business owner looking to optimize your online presence for local searches? Local SEO (search engine...

The Pros and Cons of Programmatic Digital Advertising

The Pros and Cons of Programmatic Digital Advertising

Are you considering incorporating programmatic digital advertising into your marketing strategy? If so, you may have done ...