Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary, off-page SEO refers to links and other signals. Internal SEO is optimized at the page level, while technical SEO addresses issues that affect the entire site, such as crawlability, overall site speed, information architecture, internal links throughout the site, etc. In this step-by-step guide to SEO for pages, I'll explain the most important page-specific optimization best practices you should implement and why they're critical to your overall SEO strategy.
Programmatic advertising is a form of digital marketing that uses automated processes to purchase digital advertising space. Learn more about how it works and its benefits.
Programmatic media buying is a type of advertising that uses real-time bidding (RTB) to purchase digital ad impressions. Here's a comprehensive guide on the six main types of programmatic advertising offers.
SEO can be a great career, especially if you're insatiably curious about how the world, culture and, in particular, the Internet work. Here are 10 popular positions and career paths for new and experienced professionals looking to take the next step in their SEO careers.