Some examples of this include measures to optimize content or improve meta description and title tags. On the contrary, off-page SEO refers to links and other signals. Internal SEO is optimized at the page level, while technical SEO addresses issues that affect the entire site, such as crawlability, overall site speed, information architecture, internal links throughout the site, etc. In this step-by-step guide to SEO for pages, I'll explain the most important page-specific optimization best practices you should implement and why they're critical to your overall SEO strategy.
Bidding for headers is an advanced programmatic advertising technique that serves as an alternative to Google's “waterfall” method. Header bids are also called advance bids or prebids, and they offer publishers a way to simultaneously offer advertising space to several SSPs or ad bags at the same time.
Marketers need to consider whether or not consumers are open to conversation with their brand before launching successful programmatic campaigns. Learn more about best practices for successful programmatic media buying.
Local search marketing is a strategy that targets customers within a certain radius of the physical store or business. Basically, it's about targeting an audience that's in the same area as your business and a type of search engine optimization that helps local businesses appear in search results.