Did you know that 93% of all online experiences start with a search engine? That's why it's essential that you have a search engine optimization (SEO) plan. SEO is the process of optimizing your site to improve your ranking and thus be able to generate more valuable traffic. If you don't have an SEO strategy, you're probably not getting the results you want. And if you have a strategy, but it doesn't work, the fastest way to get answers is to enter your URL here for an SEO audit.
On this page, we'll share what an SEO marketing strategy is, what's part of it, and nine examples of SEO strategies you can include as part of your results-oriented SEO plan. Over the past 5 years, we have managed more than 12.9 MILLION transactions in our customer base. Keyword optimization is one of the most important elements of an SEO marketing strategy, because keywords help determine where your site appears in search results. If you want relevant potential customers to find your information, you need to optimize your site to use the right keywords.
Title tags must be less than 60 characters long to ensure that they are not interrupted in search results, which is another reason to use the keyword near the beginning and not the end of the title tag. Finally, make sure you create a title tag that is engaging and grabs your audience's attention. A title tag like “10 photo-worthy vacation spots to visit this summer” will attract more attention than a title tag like “10 vacation spots to visit”. The next thing on our list of sample SEO strategies is to improve your site's backend.
The backend of your website, even if it's not visible, is critical to determining your site's ranking. You must have a website that works and functions properly to ensure that your audience has a positive experience. When creating SEO content, make sure it's informative and of high quality. It's better to create 10 detailed, high-quality articles than 100 short, low-quality articles.
Creating high-quality, educational content will help you keep potential customers interested and help your site rank higher in search results. You don't want to copy your competition word for word, but you can check out their articles for inspiration. So, for example, let's say you're a travel company. One of your travel marketing ideas is to write an article about the 10 best places to visit on the East Coast of the United States.
Most content pages are around 1500 words long. Another of our examples of SEO strategies involves monitoring and optimizing your page. When you invest time and effort in maximizing your SEO strategies, you don't want them to be wasted. You must track the performance of your strategy so that you can optimize and adjust it for the best results.
Clutch has personally interviewed more than 250 WebFX clients to talk about their experience partnering with us. SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The greater the visibility of your pages in search results, the more likely you are to capture attention and attract current and potential customers to your company.
The keyword phrase or focus keyword is the term with which you want your website to rank better in search engines. When people search for that phrase, for example, on Google, your page should appear at or near the top of the search results. Make sure you use a keyword that users use on Google, Yahoo, and other search engines. The recently updated periodic SEO chart also includes a list of toxins that are detrimental to best SEO practices.