Local SEO focuses on creating an online presence in a local area, while global SEO focuses on building a topical presence anywhere in the world. Both types of SEO are valuable in their own way. Global SEO focuses on generic keywords on a large scale in order to drive traffic to a website. Local SEO focuses on localized keywords that are modified with the local environment (usually a city) to get specific and relevant traffic from that area to the website.
For example, indexing the word “plumbing services” is great. However, it probably won't bring a lot of traffic to your website. This is because searches for “Brisbane plumbing services” return local results that people can use to decide where they should spend their money. While global indexing can show a lot of traffic, it probably won't generate sales, as people won't be willing to go from one state to another just because their website appears on that list.
. International SEO is mainly used by companies that offer their products and services all over the world. Regular SEO is the process of improving the visibility of your website, whether on a global, national or specific scale. Whereas local SEO is when you focus on targeting a specific group of prospects within a given area.
For example, if you're a pizza place that sells pizza in Seattle, you want your website to be optimized for local Seattle SEO, such as “Seattle pizza” or “the best pizza in Seattle”. Local SEO is a search engine optimization campaign that modifies specific search phrases by including a specific region in them. This can improve credibility in the region, as locals appreciate that the company is headquartered in their local area. However, local SEO allows you to position yourself based on keywords that are still relevant to your business, but with reduced time and effort.
According to Mail Chimp, local SEO “is a strategy that greatly benefits companies that provide services to a particular geographical area or that are physically located in a locality. On the contrary, local SEO, the level of competition for the products or services you offer on your website, will not be the same as international SEO. Global SEO, also known as international SEO, refers to optimizing your sites for organic search traffic from a global audience. It can be quite easy to transfer that hard-earned SEO power from one region to another, but we'll talk about that in the Global SEO Strategy section.
So you know there's a difference, but what exactly is it? And now that you mention it, how do the strategies for both differ? In this revealing article, we aim to dispel the myths surrounding local and global SEO. Global SEO always focuses on generic keywords on a large scale, with which every localization effort has been made, since they won't help your website get top positions worldwide. As a business owner, whether large or small, if your goal is to target people in your community or surrounding areas, you'll want to correctly implement a local SEO strategy. Localized SEO is best for companies that have physical stores in specific locations and that only offer products and services in those locations and are not trying to be seen by a global audience.
Since local SEO focuses more on positioning themselves well in SERPs within specific locations, it's key to small business growth. Local SEO and Internet marketing must be adapted and customized by geography, but specifically for a city, town or region. While local SEO strategies may include blog writing, content creation is likely to focus on other pages, including location or product pages. .