Digital advertising has become the go-to choice for many companies in the 21st century, due to its cost-effectiveness and ability to reach a target audience. It also offers a range of analytics that traditional marketing lacks, allowing marketers to measure the results of their campaigns almost immediately. With an audience-focused approach, digital marketing can reach more people with less effort and generate brand awareness faster. In addition, digital marketing offers many opportunities for personalization and is relatively cheap compared to traditional marketing.
However, traditional marketing still has its time and place. Event marketing and local marketing have advantages over digital marketing on specific occasions. According to Bizzabo, 41% of marketers believe that events are the most effective channel over digital advertising, email and content marketing. In addition, companies can see the results by advertising local newspapers to expand their campaigns.
In the past decade, the popularity of digital marketing has skyrocketed, as a result of the mass adoption of smartphones and the sharp increase in daily screen time. Earning an online MBA with a specialization in digital marketing can prepare graduates for leadership in traditional and digital marketing. As the name suggests, traditional marketing is the “old fashioned form of marketing” and has literally existed for thousands of years. Data from digital marketing analytics allows companies to target their audiences in ways that traditional marketing never could.
Online advertising solves that problem by allowing marketers to target specific consumers based on their search histories or online behavior. This is more difficult to quantify, but generations of consumers have become accustomed to receiving advertising messages through traditional media. In conclusion, both digital and traditional advertising have their advantages and disadvantages. Digital advertising is cost-effective and offers a range of analytics that traditional marketing lacks, while traditional marketing still has its time and place.
Companies should consider both options when deciding which type of advertising is best for them.