Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. Common tasks related to local SEO include searching for local keywords, optimizing a company's Google My Business profile, and creating citations called “NAP”. Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Local SEO is a game of two halves because Google shows two types of search results for local searches.
These are “map pack” results and “organic” blue link results. You can qualify for both. Local search engine optimization is a branch of SEO that focuses on optimizing a website to appear in local search results. To help you optimize your business for local SEO, we've created a comprehensive guide with local SEO tips and tools.
Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses, mainly those with physical locations. Cheaper than most of its counterparts, Moz Local will ensure that your business listing has been verified on Google and Facebook and will distribute it in the search ecosystem. Listing Management is Semrush's comprehensive local SEO tool that helps you manage and distribute your company's information. If you want to improve your internal link structure but don't know where to start, check out Kissmetrics' Seven Commandments of Internal Links for Top Notch SEO.
For example, an optimized website can appear prominently at the top of the search engine results page (SERP) of the map package when segmented with local keywords, allowing you to show your business to potential customers and attract more visitors to the website. Local keyword research is the process of understanding how people are searching for the local services you offer. When done right, local SEO allows people to find information about your company quickly and easily, bringing them one step closer to making a transaction. If your business isn't optimized for local search, you could lose potential customers willing to buy in your area.
These steps may be easier said than done, but following these practices will allow you to create a healthy local SEO profile. Monitoring and measuring the performance of your local SEO efforts is crucial to evaluating the effectiveness of your strategies. These are some local search engine optimization tools that can keep your business constantly in front of your target audience. It's about improving your visibility in local search results, which is especially important for brick-and-mortar businesses that rely on local customers.
By creating and optimizing your Google business profile, you can improve your ranking in local searches and attract more customers to your company. The BrightLocal study shows that 31% of SEOs consider links to be the most important signal to position themselves in regular organic searches.