Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that it receives more traffic. Usually, the goal is to position yourself on the first page of Google results with the search terms that interest your target audience the most. SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.
The greater the visibility of your pages in search results, the more likely you are to capture attention and attract current and potential customers to your company. This is the practice of increasing both the quality and quantity of website traffic, as well as the visibility of your brand, through unpaid (also known as organic) search engine results. Not only will this help you determine what areas of SEO you should focus on, where to track conversions, and how to set benchmarks, it will also help you create talking points for negotiating SEO projects with clients, bosses, etc. The recently updated periodic SEO chart also includes a list of toxins that detract from the value of SEO best practices.
Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can harm your site more than they can help. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. However, with a strong SEO foundation (and a little patience), the benefits of your SEO strategy should become apparent, which will translate into a better user experience for customers and more conversions for your company. SEO means “search engine optimization”, but to answer your question, the simple meaning of SEO in marketing your business is the process of improving your website so that search engines like Google are more likely to show your company in user search results.