Programmatic advertising is a powerful tool for businesses to reach their target audience. It offers a variety of ad formats that can be used to create effective campaigns. The four main types of video ad units in programmatic advertising are pre-scrollable, superscrollable, native, and OTTs. Pre-published, native video ads fit what consumers expect from ads, allowing brands to reach customers in a way that's convenient for them.
Typically, for programmatic native ads, you need an image, title, logo, and short description.
Audio commercialsare defined as “advertisements that play before or during audio content”. Audio ads work by playing within the user's attention window. It's a newer format in the programmatic ad buying industry, and more and more agencies are adopting it as part of their marketing strategy.
There are many ways in which advertisers and agencies can effectively use audio ads to target ideal customers, including podcast sponsorships and early announcements. The key difference between audio ads and other types of ads is that, since they occupy the user's sense of hearing rather than sight, they are slightly more passive than other types of ads. This is why they are often used in conjunction with other types of media. Audio ads are especially effective when you don't have a landing page or if generating traffic is a low priority. Programming experts usually plan to allocate expenses of 10 to 20% of the total campaign to this segmentation strategy.
IP segmentation is widespread in B2B marketing, where you want to segment a specific list of companies. They are an efficient way to reach target account lists (TALs), ideal for boosting cost-effective lead generation. Display ads can refer to almost any type of visual advertising. However, in programmatic advertising, only those that appear in the header, footer, or sidebar are considered display ads. These ads are usually static or minimally animated images.
They increase the diversity of advertisements on a website, minimize “banner blindness” and improve advertising participation in general. This ad format has a higher CTR compared to standard ad formats. Now that you know the different types of programmatic marketing, let's move on to programmatic ad formats. Display ads are visual ads that appear in the header, footer, or sidebar of a website. These ads are created through display networks such as Google and Microsoft.
This programmatic ad format is one of the most common options that companies use to reach potential customers on third-party sites. Next on our list of programmatic ad formats are native ads. Native ads are ads that can appear anywhere on a third-party website. Advertisers choose what print they want to buy and the price they pay. Programmatic technology has allowed this technology to scale over the past ten years and is now the predominant format in online advertising. Currently, only a few networks offer audio ad formats, but the number is expected to increase as the technology to facilitate these ads evolves and becomes more available. Make sure that the programmatic ad formats shown comply with Google policies to avoid unnecessary sanctions.
Traditional advertising and programmatic advertising offer more ad options and opportunities to generate more sales and revenue for your company. Programmatic advertising covers a wide spectrum of platforms and ad formats, appealing to both publishers and advertisers. While interstitial ads are still used today, desktop advertising space has moved away from this format due to its intrusive nature. Many publishers who have decided to show programmatic ads discover that there are many ad formats, but they have no idea what they look like. There is no “right” format; you'll need to use a combination of formats to deliver the most effective campaign. We have a team of more than 500 marketing specialists who know the ins and outs of programmatic advertising and can help you create a campaign that generates results. Think about your programmatic advertising strategy and what you want to achieve with it in the long term.