Organic and local search are two different types of SEO strategies that can help businesses reach their target audience. While organic SEO is used by websites that may or may not have a geographical location, local SEO is based on organic SEO but has a strict geographic or location-based approach. It is used to ensure that a local business appears higher in location-based searches. The main difference between organic and local search is that local SEO has a geographical component.
For example, if someone searches for “pizza near me” or “Vintage clothing” in Paris, the search engine will know that the search has a local intention. On the other hand, organic searches and results are completely independent of locations. Local SEO is essentially linked and associated with a physical business and necessarily has a geographical component. Every part of local SEO is based on ensuring that your local business, physical and physical, appears higher in location-based searches.
For example, if a user searches for a “car service in Pasadena”, search engines will get to say that the user wants a local business in Pasadena that can repair their cars. The fact is that local search queries (searches “near me”) are more relevant than ever: about 53% of all Google searches include a local reference. If you have a business that sells its products or provides its services only in a particular geographical area, then local SEO is what you need. By improving local visibility, you can begin to develop your expertise or authority at a smaller local level. To optimize each of your company's locations for local searches and claim your place in the local pack of 3, you should rank for keywords that attract customers from your local area.
Some examples that could be used in a local SEO campaign are “florists in Pasadena”, “divorce lawyers in California”, “dog walkers in Los Angeles”, etc. Both organic and local SEO are equally important for any company looking to generate more in-store traffic. With the basics of local and organic SEO in place, let's look at the differences between them. Before we dive into the difference, let's make a quick summary (for more information, see the information section of RankWatch) of organic and local SEO. Organic and local search are two different types of SEO strategies that can help businesses reach their target audience. Local SEO focuses on positioning yourself higher in Google Maps, Bing Places, Apple Maps, Yelp searches, etc., while organic SEO is used by websites that may or may not have a geographical location.
It may be influenced by location, but it's definitely not tied to a physical business. The main difference between organic and local search is that local search has a geographical component. Any local SEO study will tell you how it helps you attract more customers in your area to your physical stores. But how is local search different from regular organic search, and what does that mean for your SEO strategy for both?.