Local search marketing is a strategy that targets customers within a certain radius of the physical store or business. Basically, it's about targeting an audience that's in the same area as your business and a type of search engine optimization that helps local businesses appear in search results. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. For a more formal definition, local search marketing is a form of search engine optimization that helps local businesses appear in relevant local searches.
To help you optimize your business for local SEO, we've created a comprehensive guide with local SEO tips and tools. It's a great book for local business owners who know that they're working too hard and that they're getting nothing out of it. It allows a company to rank higher in search results and increases the likelihood that the person doing the search will contact them to do business. You'll hear from local search experts Ben Fisher, John McAlpin, Alexandra Tachalova, Marshall Nyman and Maddy Osman, among others, who will share their best tips and advice to help you design a strategy designed for your company.
Citations are important because they help local businesses stand out in Internet searches and, when local companies actively manage their sources to ensure data accuracy, they build trust in these online ads. Local SEO (search engine optimization) is the process of improving visibility in search engines for local businesses, mainly those with physical locations. Local SEO is a subset of SEO, and while each of them is based on two different algorithms, they overlap quite a bit. If your business isn't optimized for local search, you could lose potential customers willing to buy in your area.
However, if you don't comply with the guidelines for representing your company on Google, your company may be excluded from the map results or even your ad may be suspended and completely removed from search engine results pages. This way, a business owner can better understand and evaluate the work for which they hire a local SEO expert or SEO company. Sometimes, we'll talk about Google's search algorithms, technical SEO for your website, the optimization of your web pages, etc. If Google can verify that your company is authentic, the search engine could reward it with a coveted space in Google's local search sidebar.
If you've changed your company number, address, or name at some point, you might want to have a local SEO service expert perform a local citation audit to check the consistency of your NAP results in national and local directories. The goal of local search marketing is to position your business on the local search map when customers are looking for a business like yours. As you can see, local search is an essential channel for businesses of all types that serve local customers: franchises, retail chains, stores called Mom & Pop, financial services brands, service providers, business brands, and small and medium-sized businesses.