Both have to do with optimizing your website and your online presence for search engines. Organic SEO is used by websites that may or may not have a geographical location. It may be influenced by location, but it's definitely not tied to a physical business. Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles, etc.
Organic search and results are completely independent of locations. On the other hand, local SEO is essentially linked and associated with a physical business and necessarily has a geographical component. For example, if someone searches for a “car service in Pasadena”, search engines will find that the user wants a local company in Pasadena that can repair their cars. Therefore, here search engines are looking for reliable and relevant companies that offer car services at user locations.
Organic SEO is a type of search engine optimization in which keywords that are not limited to geography are segmented. Organic SEO focuses on ranking keywords that have no geographical limits, while local SEO focuses on ranking keywords that are only relevant to your area. In organic SEO, you want to position yourself in general terms that have little or no geographical relevance. In local SEO, you must classify yourself according to very specific terms, such as the name of your company and its location.
The approaches to local SEO and organic SEO also vary depending on the approaches needed to apply them. For example, organic SEO deals with on-page and off-page optimization, including meta tags, meta descriptions, link building, and more. There are many different factors that influence the success of a local SEO campaign, but it's mainly about driving traffic to your site. To be successful with a local SEO campaign, you must have some type of social media presence.
Local SEO is simply the practice of generating reliability and relevant signals in specific locations. Before we dive into the difference, let's make a brief summary (for more information, see the RankWatch learning section) of organic and local SEO. To create and implement a successful strategy, having a strong knowledge base and a solid understanding of the local SEO landscape is critical. It's also known as local search engine optimization (LSEO) or local search engine marketing (LSEM).
It's important to have a solid understanding of the local SEO landscape to create and implement a successful strategy. Some examples that could be used in a local SEO campaign are: “florists in Pasadena”, “divorce lawyers in California”, “dog walkers in Los Angeles”, etc. On the other hand, if you have a company that sells its products or provides its services only in a certain geographical area, then local SEO is what you are looking for. Unlike organic SEO, local SEO focuses on providing you with results based on the location specified in the search engine query.
In addition, local SEO consists of being present or listed on the stock exchange (with consistent citations) anywhere else the potential customer can search, including specialized directories, forums, etc. On the other hand, local SEO is essentially linked and associated with a physical business and necessarily has a geographical component.