On-site SEO (also known as on-page SEO) is the practice of optimizing the elements of a website (as opposed to links elsewhere on the Internet and other external signals known collectively as off-site SEO) to rank higher and get more relevant traffic from search engines. Online SEO (also known as “on-site SEO”) is the practice of optimizing the content of a web page for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. On-page SEO optimizes at the page level, while technical SEO deals with issues that affect the entire site, such as crawability, overall site speed, information architecture, internal links throughout the site, etc.
On-page SEO is called on-page because page visitors can see the settings and changes you make to optimize your website (while technical and external SEO elements are not always visible). You should treat this On-Page SEO template as a living document that will help guide your SEO strategy over the coming months (or years). In this step-by-step guide to SEO for pages, I'll explain the most important page-specific optimization best practices you should implement and why they're critical to your overall SEO strategy. Now that you understand the different elements of SEO on a page, let's look at the steps to audit and improve your on-page SEO.
On-page SEO results take time, but once your on-page SEO strategy takes off, it can skyrocket your online rankings and sales.