Local SEO allows you to put important information about your site online, such as your company's address and phone number. In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques. Local SEO is a cost-effective way to increase your company's presence in local searches. Most local business listings are free: Google, Facebook, Yelp, etc.
Many local businesses have been successful in investing their time in local SEO instead of organic ads, which is another great opportunity for your local business to appear to motivated users when Google determines that the query has a local intention. Links are the second most important ranking factor for local companies looking for local package rankings, according to the Moz Ranking Factors study (just behind Google My Business). As the name suggests, local SEO focuses on attracting customers in smaller areas, such as those in a particular town or city. So where do these local businesses appear in the search results? The local package, Google My Business and the organic results.
Inbound links are incredibly powerful opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority. By following local SEO best practices, companies can improve organic traffic from customer searches in nearby areas. If you have a store or service area, local SEO will help your audience find you when they search online. So, while local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.
Even if you're not investing in local SEO, you can be sure that other local companies in your niche are. Including geography in the title of the page and in the meta description can contribute greatly to local SEO. The implementation of Google's mobile-focused index had serious implications for local SEO and dramatically changed the optimization landscape. However, while writing about general topics will attract a large audience, it is sometimes more important to focus and write about local or industry news to attract a local audience.
If you spend time creating locally focused perishable resources, you're also more likely to receive links to your site from other local businesses. With local SEO, companies can use this to position their products and services among local prospects and customers looking for them. The local search results show a selection (snack pack or local package) of the three most relevant results. Citations are important because they help local businesses appear in online searches and, when local companies actively manage their appointments to ensure data accuracy, they foster trust in these online ads.