Local SEO Tips: Optimize for Google My Business, participate in social media and add posts to Google My Business, make sure your name, address and phone number are consistent online, optimize online directories and citations, perform a local SEO audit, and improve your internal link structure. Since local SEO searches tend to have high purchase intent, approximately 80% of them convert to web visitors, according to WebFX. In addition, it is estimated that 50% of users visit a store one day after performing a local search, and 28% of local searches result in a purchase. As mentioned earlier, the most effective way to use local SEO is to localize content.
This includes your website, personalized landing pages, blogs or FAQ pages, and basically any content your customers see or hear (voice search is on the rise and focuses mainly on local content). Your local SEO strategy isn't as powerful if you bundle everything on a single page, as search engines don't usually see your brand as an authority in a specific area. For example, a chiropractor located in Nashville, Tennessee, can use a local SEO strategy to appear in search engine results related to phrases such as “best chiropractor in Nashville” or “best chiropractor in my area.” Physical companies that want to outperform their competitors should ensure that all the local signals that appear in Google's local search landscape are consistent and correct. Finally, it's much easier to rank in local searches than in global ones, which means that your local business has the chance to compete with big brands and win.
An optimized local SEO strategy will help you reach more customers in your area and, at the same time, reduce your marketing costs. By following these local SEO tips, you can improve your company's online profile, connect with more potential customers and grow your business. There's nothing like creating content that speaks to or refers directly to a local topic to capture the attention of your local customers. Every owner of service areas or physical stores can grow their business and attract more customers with local SEO.
Locally focused searches are on the rise: 4 out of 5 consumers now use search engines to find local information, and information from search results takes 70% of consumers to a physical store. If you're a local online business owner wondering how to optimize your business for local SEO, don't panic. That's why a local SEO strategy will also give you an advantage over other SMEs in your area that target a similar audience. For example, if you're a restaurant, hairdresser, or hotel, local SEO could be your way of getting found online to increase bookings and sales.
Including your company's name, address, and phone number in these directories will not only increase visibility, but it will also boost your local SEO. By implementing these 10 practical elements, you'll ensure that your business not only takes advantage of lucrative local searches, but will also have a solid foundation when new SEO features are introduced.