Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search results on Google. Any business that has a physical location or that serves a geographical area can benefit from local SEO. Many of the activities associated with local SEO will not only help you improve your visibility in local search results, but they will also help you achieve better online visibility in general. In a nutshell, local search is specific to a certain location, unlike a general Google search.
As Jacqueline Zote writes in her article for Sprout Social, “Local SEO refers to the process of trying to optimize your online visibility so that it appears in local search results. Local SEO will help you optimize your online presence to attract local potential customers to your store and help you get more sales and revenue. Did you know that 50% of users visit a store one day after doing a local search? If you want people to reach your business, you must optimize it for local search engine optimization (SEO). Organic listings are another great opportunity for your local business to appear to motivated users when Google determines that the query has a local purpose.
This is one of the main factors used by Google to rank businesses in local searches and in the results of the Google Local Pack (also known as a “snack pack”). As you can see, local search is an essential channel for businesses of all types that serve local customers: franchises, retail chains, stores with 26% popularity, financial services brands, service providers, business brands, and small and medium-sized businesses. Now that you know a little more about local SEO and search engines, are you ready to start implementing it on your own website? When creating local SEO content, you'll want to include keywords that users use verbally to find your business. The first and most important step in your local SEO strategy is to get your company profile on Google.
If you have a local business, you'll want your website (and blog) to rank in the search results of your local market. As the name suggests, local SEO is aimed at potential customers in your city or neighborhood, that is, people who are likely to come to your location and buy something. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. It's also important to know these factors so you can better optimize your local SEO plan and attract more foot traffic to your business.
By using local search optimization strategies, companies can improve their visibility in these local search results for terms related to their company and its products or services.