SEO is the process of increasing a website's organic search traffic. To do this, rank in the organic search results. SEO is important because you're unlikely to rank well without it. A high ranking allows you to get free, passive, and consistent traffic month after month.
SEO stands for “search engine optimization”. It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through unpaid (also known as organic) search engine results. SEO (search engine optimization) is the practice of increasing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.
SEO is the process of improving the performance and experience of your website so that you can gain better visibility on search engines. If you're a small business that could use positioning in very specific geographic terms, but not much else, underpin your local SEO efforts (and then perhaps focus on other marketing efforts once you start to see the benefits of your efforts there diminish). At first glance, this question has a fairly simple answer, with some key SEO metrics to focus on, but with each metric there are some key factors to consider when measuring your site's SEO performance. If your traffic numbers are trending downward, your site may have technical SEO problems, that it targets keywords that are too competitive, or that your site simply needs more time to start seeing SEO results.
For many companies, knowing the technical aspects of SEO, understanding the keywords you want to target, and having a keyword strategy for linking and sharing the pages of your site are really all you need to know about SEO. Technical SEO can be difficult to do on your own, so if you think professional help is a worthwhile investment, check out this post on How to Find the Right SEO Services for Your Small Business. When you get to the end of this basic SEO guide, you'll have a solid understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment. Not only will this help you determine what areas of SEO you should focus on, where to track conversions and how to set benchmarks, but it will also help you create topics of conversation to negotiate SEO projects with clients, managers, etc.
Whether you're just starting out on your SEO journey or you already know the basics, this page is your gateway to the domain of SEO. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can hurt your site more than they will help. Many paid SEO tools also offer a means to discover duplicate content, such as Moz Analytics and Screaming Frog SEO Spider. Google also offers a little more of this data in its free Google Search Console interface (if you haven't created an account, this is a very valuable SEO tool both for discovering search query data and for diagnosing various technical SEO problems; more information on Google Search Console here).
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