Most of our campaigns exceed it. January Spring optimizes our programmatic display campaigns to exceed the industry average, which stands at 0.08% of CTR. Most of our campaigns exceed that number by 2 or 3 times. The more segmented the audience, the higher the CTR.
We achieved that higher rate of return because we optimized at the individual tactic level (i.e., keyword retargeting works differently than geofencing). We also pay a lot of attention to creativity. You can't reuse a print or social ad programmatically and expect it to work. Display ads should be designed with a single call to action and a simple message.
Programmatic advertising is quite surprising and has many advantages, including being more efficient in terms of cost and segmentation. Perhaps the best part is how simple it can simplify the advertising process for both buyers and sellers of online advertising space and the advanced segmentation capabilities that these types of ads can use. The true power of programmatic ads lies in the ability to test and optimize your campaigns over time. If you're new to the world of programmatic advertising, you might be making the mistake of judging your campaigns too quickly if they don't meet expectations right away.
Programmatic advertising doesn't have to be complicated, but it requires a lot of work to make it work well. If the website publishes programmatic ads, the advertising space on the site is auctioned to advertisers based on your personal data. All of this shows that the variation in buying behavior from one sector to another gives rise to varying reference profiles, which is why it's so important to understand the performance standards specific to your industry in order to get a true indicator of your performance. Once you're comfortable with launching your programmatic campaigns over several months, you can consider expanding them to work harder over longer periods.
The second consideration when understanding the performance of the programmatic direct mail channel is that, while it can share its final format (a part of physical marketing email) with traditional direct mail, all of the above was completely different. For marketers who have experience executing campaigns on channels such as social media or search, an impression (the moment when a digital ad is shown) is very brief. As with any other digital channel, there is a learning curve, but starting to use programmatic advertising doesn't have to be a complicated process if you follow simple guidelines. So, how long do you need to run an advertising campaign? Let's talk about the types of campaigns available in digital advertising and the different time requirements they may have to execute correctly.
It can be difficult to sit idly by and dedicate the time they need to programmatic campaigns to execute, collect data, and optimize over time. By investing in programmatic platform operators, you can rely less on multiple vendors and act quickly and clearly during strategic planning processes, as well as during execution and optimization phases. Programmatic direct mail, on the other hand, uses machine learning algorithms based on online intent signals to ensure that only consumers with the highest conversion potential receive marketing email.
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