When it comes to search engine optimization (SEO), there is no evidence to suggest a direct correlation between the activation of paid search ads and an increase in the organic ranking of a particular term. Organic search focuses on unpaid rankings in search engine results, while paid search focuses on paid rankings. Companies use SEO to optimize the visibility of their website or its ranking in search results, while paid search allows users to pay for a prominent place in search engine results. Have you ever asked yourself “Does paid search help organic search?” The answer is that SEO affects how your company appears in organic results. When you use a search engine like Google, you will see several different types of ads.
The first results on the page are usually paid ads, which are marked with the word “advertisement”. Companies come here bidding for advertisements, but SEO techniques won't affect these paid results. Instead, they will determine your ranking in the organic listings below. When you start advertising, people will respond to your site's organic search listings differently than before. As a result, organic search is great for reaching the most popular users and building credibility.
For example, we increased positions in the top three with 1,623 keywords in nine months, increasing organic search traffic by 54%. To see if these SEO changes have made a difference, you can track the number of visits to your website. Many companies don't have the time, resources, or team members to manage a full-time organic search strategy. That's why Shopify's director of SEO, Kevin Indig, recommends investing in SEO, especially for small businesses and early-stage startups. To do this, your team will need to invest time in learning about SEO through free courses, online guides, or hands-on training from an experienced consultant. The evolution of search results has improved the user experience but has also affected organic search.
With SERP tracking and analysis for SEO experts, STAT helps you stay competitive and agile with new knowledge. Organic and paid search work together to increase brand recognition and lead to valuable brand-related searches. To illustrate the full ROI potential of organic search, let's take a look at some Terakeet SEO case studies. Demographic information such as location can help your overall marketing approach, while keyword data benefits your SEO strategy. With so many media vying for attention, it's easy to leave SEO on the back burner due to its longer response time.