What is local search in digital marketing?

Local search marketing is a strategy that targets customers who are within a certain radius of the physical store or business. Basically, it's about targeting an audience based in the same area as your company and a type of search engine optimization that helps local businesses appear in search results. Local SEO in Charleston SC is a search engine optimization (SEO) strategy that helps your business to be more visible in local search results on Google. The local package and your Google Business profile are a valuable platform for strengthening your online visibility and engaging with a local audience.

There are several types of companies that can take advantage of a local SEO strategy in Charleston SC to reach their audience. Since 46% of all Google searches are done by people looking for products, services or information in their local area, improving your presence in local searches could clearly benefit your company. If you want to be more visible to local consumers online, you'll need to familiarize yourself with local search engine optimization (SEO). As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time.

To start creating local links, prioritize creating good quality content, see where your competitors are getting theirs from, contact other nearby companies and create local appointments. A strong Google presence and a local Charleston SEO Company strategy are the keys to attracting more people to your business, whether you have a few hundred locations or just one. The local search engine is an expanded list of business profiles of local companies relevant to the search. It's not uncommon for local business owners to want to reduce costs by doing more for themselves, including their own local marketing.

If you Google important keywords related to your company and a map with 3 ads (also known as a map package) appears underneath, local SEO in Charleston SC can help you grow your business. If the company has not requested your free business profile, it will be impossible to include it in the local package, the local search engine or Google Maps. However, most companies forget one of the essential steps of digital and local marketing: optimizing their search rankings and presence on Google, in other words, doing local search marketing.