Both local and organic SEO have to do with optimizing your website and online presence for search engines. The main difference between the two is that local SEO has a geographical component, while organic SEO does not. Organic searches and results are completely independent of locations. When someone searches for a “car service in Pasadena”, search engines are looking for reliable and relevant companies that provide car service at the user's location.
On the other hand, organic SEO optimizes searches that don't contain local intent. That is, users are looking for information rather than a specific location. The ranking of your website in organic results can also positively influence your ranking of local packages. However, if done incorrectly, both local and organic SEO efforts can have a very detrimental effect on your digital marketing efforts. If you have a single location and simply want foot traffic, focusing on local SEO may be all you need. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city or neighborhood.
Examples of local SEO campaigns include “florists in Pasadena”, “divorce lawyers in California”, “dog walkers in Los Angeles”, etc. If your business operates only online and you don't have a physical store to attract customers, your need for local SEO is probably just to manage your company's reputation. To ensure success with local SEO, you need to make sure that your company's name, address, and phone number (NAP) are consistent across local ad directories and on your website. Local search queries (searches “near me”) are more relevant than ever: around 53% of all Google searches include a local reference. It's important that your business appears in relevant local searches, as 50 percent of users visit companies 24 hours after doing a local search. Local SEO allows you to attract people who are actively looking for a product or service from a nearby company. In addition, local SEO is all about being present or listed (with consistent citations) anywhere else a potential customer can search, including niche directories, forums, etc.
When done correctly, both local and organic SEO efforts will help improve your website's ranking.