Both have to do with optimizing your website and your online presence for search engines. The main difference between organic and local search is that local SEO has a geographical component. Organic SEO is used by websites that may or may not have a geographical location. It may be influenced by location, but it's definitely not tied to a physical business.
Pure Organic results are a mix of businesses, articles, blogs, news, social media profiles, etc. Organic searches and results are completely independent of locations. On the other hand, local SEO is essentially linked and associated with a physical business and necessarily has a geographical component. For example, if someone searches for a “car service in Pasadena”, search engines will get to say that the user wants a local business in Pasadena that can repair their cars.
Therefore, here search engines are looking for reliable and relevant companies that provide car service at user locations. Organic SEO is the way to improve the positioning of web pages in organic search. The ranking of your website in those organic results can also positively influence your ranking of local packages. The main difference between organic and local search is that local search has a geographical component.
For example, if a user searches for “pizza near me” or “Vintage clothing” in Paris, the search engine will know that the search has a local intention. Compared to local SEO, organic SEO optimizes searches that don't contain local intent. That is, users are looking for information rather than a specific location. As you can see, local search is an essential channel for businesses of all kinds that serve local customers: franchises, retail chains, so-called Mom %26 Pop stores, financial services brands, service providers, business brands and SMEs alike.
While local and organic SEO practices can improve your ranking, they can also negatively affect your ranking when done incorrectly. To state the obvious for local SEO, you need to ensure that your company's name, address, and phone number (NAP) are consistent across local ad directories and on your website. The fact is that local search queries (searches “near me”) are more relevant than ever: around 53% of all Google searches include a local reference. It's important that your business appears in relevant local searches, as 50 percent of users visit companies 24 hours after doing a local search.
On the other hand, local SEO allows you to attract people who are actively looking for a product or service from a nearby company. In addition, local SEO is all about being present or listed (with consistent citations) anywhere else a potential customer can search, including niche directories, forums, etc. When done correctly, local and organic SEO efforts will help improve your website's ranking, but when done incorrectly, both can have a very detrimental effect on your digital marketing efforts. If you have a single location and simply want foot traffic, focusing on local SEO may be all you need.
The following steps show you how to optimize each of your company's locations for local searches and claim your spot in the local 3-pack. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city or neighborhood. Some examples that could be used in a local SEO campaign are “florists in Pasadena”, “divorce lawyers in California”, “dog walkers in Los Angeles”, etc. While your business operates only online and you don't have a physical store to attract customers, your need for local SEO is probably just to manage your company's reputation.