Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search results on Google. Any business that has a physical location or that serves a geographical area can benefit from local SEO. Local SEO is a digital marketing strategy that helps you optimize your website to rank better in search results and reach your local audience. By optimizing your city and address, you help people find your business online and get them to visit it offline.
Local SEO is a type of search engine optimization (SEO) tactic that helps your business become more visible in local search results. It's an SEO category that targets a specific location so that a company can position itself in that area. An effective local SEO strategy allows a website to appear at the top of local search results or when a user expects results only from that area. This is essential if you want your website to appear in organic search results when Google has determined that the query has a local intent.
From this search, you'll generate your package of three local SEO pizzerias with three pizzerias near your location. SEO is a technical process and can take time to learn and implement it in your business strategy. In general, any company with a physical location or serving customers in a specific geographical area can benefit from implementing a local SEO strategy to improve their online presence, attract more customers and grow their business. By focusing on local SEO, companies can effectively target these consumers, making it easier for potential customers to find and choose them over their competitors.
You'll hear from local search experts Ben Fisher, John McAlpin, Alexandra Tachalova, Marshall Nyman and Maddy Osman, among others, who will share their best tips and advice to help you design a strategy designed for your company. Including your service area in your Google business profile is a great way to make sure they show up in local searches in your area. According to a joint study by Google and Ipsos involving 4,500 users, four out of five people use search engines to search for local information about nearby establishments. Local SEO is a section of SEO that aims to increase the local visibility or knowledge of your local establishment around the world.
By investing in your local SEO, you can succeed and compete with the other local companies in your niche. Whether you're a contractor, dentist, plumber, real estate agent, or any other local business, it's important to know the answer to the question “what is local SEO” and to understand how and why your local business will appear to search engines. Google also has a separate set of guidelines for local SEO, the most important of which are the “Guidelines for representing your company on Google”. Local SEO can be complex and time-consuming, and it requires constant attention and dedication to stay ahead of the competition and adapt to ever-changing search engine algorithms.
When creating local SEO content, you'll want to include keywords that users use verbally to find your business. When all of these other companies appear on the first page of local search engine results, they take control.