Writing SEO content is essential for any business that wants to increase their online visibility and reach more customers. To create content that ranks well in search engine results, you need to understand your audience, stay up-to-date on the latest Google algorithms, and use concise, abbreviated writing. Read on to learn why this matters and how to create SEO content from start to finish. Our survey results show that 76% of respondents rely on organic traffic for their website. However, 52% of marketers find it difficult to create content that attracts organic traffic.
With Semrush, you can easily assess the difficulty of ranking for a particular keyword with our keyword difficulty metric. This metric takes into account the authority and backlink profiles of the domains in the top 10 SERPs, as well as information about the keyword itself, such as its type, search volume, search intent, and SERP characteristics. Manual searching can help you identify the types of content that are already ranking in the top 10 for your keywords. Are they step-by-step guides or lists of different options? What do the items ask for? What are their titles? If you need to add more creativity to your article, there is more room in the H1 tag than in the title tag. A good structure is an essential element for creating high-quality content. Captions make your content scannable and easier to read.
Our study found that articles with H2 and H3 tags perform better in terms of traffic, shared content, and backlinks. To summarize, writing SEO content requires understanding your audience, staying up-to-date on Google algorithms, and using concise writing. Additionally, you should use manual searching to identify competing pages in the top 10 SERPs and create a good structure with captions for scannability. Following these steps will help you create SEO content that ranks well in search engine results.