Know your audience and write for them. Understand the latest Google algorithms. Think in abbreviated form for each sentence, such as a 140-character tweet, and use brief, concise writing. Keep reading to learn why this matters and how to create SEO content from start to finish.
According to a survey we conducted earlier this year, 76% of our respondents stated that the traffic was organic. The difficulty is that creating content that attracts organic traffic is the main challenge for 52% of the marketers surveyed. If you use Semrush, you'll better understand how difficult it is to rank for a specific keyword, thanks to our keyword difficulty metric. The keyword difficulty metric takes into account the authority and backlink profiles of the domains that appear in the top 10 SERPs, as well as information about the keyword itself, including the type of keyword, search volume, search intent and the characteristics of the SERP, if any.
This is where manual searching can help you see competing pages that are already in the top 10 for your keywords. Are they step-by-step guides or perhaps a list of different options? What do the items ask for? What are their titles, that is, if you need to add more creativity to your article, there is a little more space in the H1 tag than in the title tag. A good structure is an essential element for the development of high-quality content. Captions make your content scannable and easier to read.
According to our study, 36% of articles with H2 and H3 tags perform better in terms of traffic, shared content and backlinks.