Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to increase their visibility online and reach their target audience. SEO can be divided into two main categories: local SEO and global SEO. Both types of SEO are valuable in their own way, but it's important to understand the differences between them in order to make the most of your digital marketing efforts. Local SEO focuses on creating an online presence in a specific area, such as a city or region.
It involves optimizing your website for localized keywords that are modified with the local environment. For example, if you own a plumbing business in Brisbane, you would want to optimize your website for keywords such as “Brisbane plumbing services”. This will help you to get more relevant and targeted traffic from people in your area who are looking for the services you offer. On the other hand, global SEO focuses on building a topical presence anywhere in the world. It involves optimizing your website for generic keywords on a large scale in order to drive traffic to your website from all over the world.
While global indexing can show a lot of traffic, it probably won't generate sales, as people won't be willing to go from one state to another just because their website appears on that list. Local SEO is best for companies with a target audience in a specific location. For example, brick-and-mortar companies often pursue local SEO, because their target customer is in their area. A local coffee shop, auto repair shop, chiropractic office, or pet care salon could fall into this category. The level of competition for the products or services you offer on your website will not be the same as international SEO. Local search engine optimization focuses on a limited region and geography.
This means that if you have your own physical store that has a specific location in the city, you can show your company's website, large or small, to customers in your area. One of the main differences between global and local SEOs is their focus on traffic and sales. Global SEO will generate more traffic to your website than local SEO, but that doesn't mean that traffic will generate more sales. Being at the top of the search results doesn't guarantee that people will cross the country to spend money on your store. The last major difference is in terms of visibility. If you're an international company, you don't need to create a Google business page.
However, if you're focusing on local SEO, putting your business on a map has no major impact on your SEO. Global SEO, or international SEO, aims to attract potential customers to your business from all over the world. On the other hand, local SEO focuses on localized keywords that are modified with the local environment (usually a city) to get specific and relevant traffic from that area to the website. Conducting keyword research and analyzing existing data available to you, as well as analyzing your current SEO strategy, will help inform your approach to using keywords locally and globally. Now that you know the difference between the two strategies, if you don't want to compete with many large or small companies around the world, you can opt for local SEO. But if you don't have the budget to be able to compete with all the websites that offer the same services or products, then it's best to stick with the local SEO strategy and start capturing the market in your area.