Main difference: traditional versus programmatic In traditional media buying, ad buyers and publishers exchange digital ads manually. Scheduling automates the process through what are called real-time bidding. This allows you to buy advertising space almost instantly, on millions of websites. Traditional advertising consists mainly of radio and television commercials, print advertisements in newspapers and magazines, and flyers and posters with physical publications.
Programmatic advertising is a form of digital advertising that allows you to automate the ad management process. Perhaps one of the best benefits of programmatic advertising is that it helps streamline the management of advertising campaigns. While programmatic advertising reflects the traditional aspect of digital ads you would expect (regardless of the automation that takes place behind the scenes to determine your location), native advertising is about not looking at all like an advertisement. Because it's not a traditional ad and contains content that might interest the tire store's target audience with the change of season, it's more likely to generate more traffic and engagement than a traditional ad.
However, there is more at stake in programmatic advertising, which actually refers to the process of buying ads using an algorithm-based technology that determines the most accurate placement of the ad in the shortest possible time and at the best price. In addition, programmatic advertising streamlines ad management so you can save time and resources in the long run. Instead of manually managing ad sales and purchases, programmatic advertising uses artificial intelligence (AI) to automate the process. It also discusses why to adopt programmatic media buying and how it has revolutionized traditional media buying.
Programmatic advertising technology promises to make the ad buying system more efficient and therefore cheaper, by eliminating people from the process whenever possible. While native advertising can boast higher engagement rates, it's quite possible that this more engaged audience is a smaller audience than can be reached programmatically. Programmatic advertising offers advanced audience segmentation features to help you reach consumers who are most likely to buy your products and services. Traditional advertising not only helps you reach your local audience, but it also allows you to reach consumers who aren't very active on the internet.
For all of the reasons stated above, programmatic media buying is a more efficient and effective way to buy and sell in the digital age. As a result, traditional advertising allows you to reach a wide audience of consumers who may or may not be interested in your products and services.