Each keyword research tool calculates keyword difficulty in a different way. The keyword difficulty score (KD) that we have at Ahrefs is based on the backlink profiles of the 10 best-placed pages for a given keyword. The more quality backlinks they have, the harder it will be to overcome them. They are one of Google's top 3 ranking factors.
This simple DIY SEO guide covers the fundamentals of SEO. Search engine optimization requires a multifaceted approach. Managing everything yourself is feasible but challenging. The biggest difficulty for non-professionals is technical SEO, with aspects such as responsiveness and security.
Traditionally, knowing your target audience involves determining their age, gender, geographical location and their needs (also known as pain points). You should focus on these pain points, as they will determine what keywords and types of content are going to attract your audience's attention. The easiest way to keep track of your efforts when you're still learning the basics of SEO is to do it step by step. This will help you better align your SEO strategy and your website strategy so that your ideal customer finds you online.
When creating landing pages on WordPress or one of the landing page tools, such as Instapage, don't forget to optimize them for SEO with your keywords and use relevant content with a specific call to action (CTA). When you're looking for the right SEO company, ask a lot of questions, understand their link strategy and what analysis they'll provide, and don't forget to talk in-depth with relevant references. The answer to this question is yes, you can do SEO for your website yourself if you have a good command of the fundamental factors and are willing to make regular updates to your content and SEO strategy. If you have a physical location for your business or want people in your service area to find you, you'll definitely want to use local SEO, so that people in your immediate environment can find you when they're looking for something you offer.
If you're interested in improving your SEO but can't afford a high-level agency or consultant, don't worry. Knowing how to read and write this data will help you appreciate and improve your numbers as you do your own SEO. But before you pay someone else to help you improve your website's results, you might want to give yourself some DIY tips to boost your SEO. Backlinks are a sign that a website is popular and are important for SEO, as some search engines (especially Google) give more credit to websites that have a lot of backlinks.
If you don't have much technical experience in SEO or SEO, I recommend that you partner with some experts to delve deeper into the technical SEO of your site. The DIY tips provided here are designed to provide you with a solid foundation to help you create an effective SEO strategy and to be found on the internet. If you have the necessary funds (which you can do if you do your own SEO), you'll also find paid research tools like SEMrush and Wordtracker useful. The free version often won't give you the same results as if you were using the premium version or hiring an SEO expert.
An SEO expert or agency can help you ensure that when consumers search the web, your website is one of the first resources to appear in search results. To keep things simple, I'll go over some basic aspects of on-page and off-page SEO in this DIY SEO guide.