Local SEO is a powerful tool for businesses of all sizes, allowing them to stand out even without a website and attract more potential customers to their facility. These customers are likely to have a high conversion rate, as they are specifically looking for the products or services your company offers. Local SEO is also a cost-effective way to increase your presence in local searches, as many local business listings are free, such as Google, Facebook, and Yelp. When it comes to understanding what local SEO is, it is essentially a type of search engine optimization that helps small physical businesses appear in local search results.
For example, if you take a more localized approach to your SEO strategy, you can take advantage of searches such as “barber shops nearby” or “barber shops in Denver”. To set up your Google My Business listing, you must choose the main and secondary categories relevant to your company so that Google can effectively publish your ad for relevant local search queries. Local SEO is important for search engines looking for a product or service in their immediate geographic area. Appearing at the top of local search results, especially in Google's local package, can significantly increase your chances of getting better visibility, especially on mobile devices.
The local package, Google My Business and organic results are where these local businesses appear in the search results. Optimizing your site for local SEO positions requires considering a number of factors on and off the page. By using local search optimization strategies, companies can improve their visibility in these local search results for terms related to their business and their products or services. Investing in local SEO also has other advantages for small businesses, such as creating locally focused perishable resources which can result in links from other local businesses.
Organic ads are another great opportunity for your local business to appear to motivated users when Google determines that the query has a local intention. Improving rankings in the local package is increasingly important for local companies, especially those that find themselves unable to compete with their most important rivals in the top search results. Having an accurate business listing will go a long way in supporting local search rankings, however, this should only be a small part of a larger SEO strategy on and off site. Local search is an essential part of any SEO strategy aimed at customers in a specific region, city or neighborhood. It is worth noting that the exact way in which Google determines local search results is not public knowledge; however, rankings largely depend on the location of each individual searcher at that time.