What is Traditional SEO and How Does It Work?

Traditional SEO, also known as national or organic SEO, is a process of improving the quality and quantity of organic traffic to a website. Organic results are the unpaid content that appears on the search engine results page (SERP), while quality traffic indicates that visitors are looking for what you offer them. SEO stands for search engine optimization and is the process of making your website rank better in online search results. When it comes to SEO, we'll focus on Google SEO to keep things simple.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO targets unpaid traffic (known as natural or organic results) rather than direct traffic or paid traffic. Unpaid traffic can come from different types of searches, such as image search, video search, academic search, news search, and industry-specific vertical search engines. Traditional SEO methods are aimed at websites and help your website rank better on the search engine results page (SERP).

This includes adding metadata such as site title and site description along with keywords or phrases, making backlinks to credible websites, etc. However, when it comes to local SEO, traditional techniques may not be enough. Technically speaking, if you focused primarily on traditional SEO for your local business, you could still rank first in search engines. But local SEO requires more than just traditional techniques; it requires a more targeted approach.

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