Traditional SEO, also called national or organic SEO, involves increasing the quality and quantity of organic traffic to a website. Organic results refer to the unpaid content that appears on the search engine results page (SERP), while quality traffic indicates that visitors are looking for what you offer them. SEO stands for search engine optimization. At the most basic level of SEO, this involves following a set of protocols and best practices to make your website rank better in online search results.
While there are a lot of search engines, we'll only talk about Google SEO to keep things simple. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO targets unpaid traffic (known as natural or organic results) rather than direct traffic or paid traffic. Unpaid traffic can come from different types of searches, such as image search, video search, academic search, news search, and industry-specific vertical search engines.
Traditional SEO methods are generally what you think of when someone says SEO and are aimed at websites. These methods help your website help rank better on the search engine results page (SERP). Adding metadata such as site title and site description along with keywords or phrases, making backlinks to credible websites, etc. This is a problem when you try to offer local SEO services to a business owner who used traditional techniques for their online profile.
Technically speaking, if you focused primarily on traditional SEO for your local business, you could still rank first in search engines.