These are pages that return a 4XX error and, therefore, do not acquire PageRank through the links that point to them. Let's look at the main example in this list. By opening the link, we can clearly see that this is a 404. A recent study found that 91.8 percent of all searches are done with long-tail keywords. This is a big change from the early days of the Internet.
Alternative text, or alternative text, is a brief description of an image. It's still an important ranking factor on Google, and MozCast says it still has an effect of more than 20 percent on results. While 36 percent of SEO experts believe that headlines are important, this doesn't mean forcing keywords to adjust if they don't make sense. One thing that will affect dwell time and bounce rates is the time it takes for a page to load.
An analysis of more than 5 million desktop and mobile pages revealed that the average time it takes for a web page to fully load is 10.3 seconds on desktop computers and 27.3 seconds on mobile devices. The first 5 seconds of a page load have the greatest impact on overall conversion rates. Every additional second a page takes to load reduces conversion rates by an average of 4.42 percent each time. Audio is also on the rise, and the average consumer is also spending more time listening to it.
More than 80 percent of SEOs believe that every blog post should include at least 2 to 5 internal links and that most people spend the same amount of time on their internal and external linking strategies. There are still a lot of sites that never receive organic traffic from Google, in fact 91 percent of all pages. This is because more than 50 percent of those pages don't have a single backlink. Since the late 2000s, Google has placed an increasing emphasis on brands.
In particular, they look for brand signals as a way to eliminate misinformation and deliver more reliable results with every search. This makes it a fundamental ranking factor. When a brand is represented uniformly across all of its platforms, revenue can increase by up to 23 percent. The brand also makes it easier to present its values and increases customer loyalty.
In fact, 54 percent of decision makers say they spend more than an hour a week reading thought leadership content relevant to their business. At the same time, 71 percent say that less than half of what they read provides them with valuable information. A study by Ahfrefs, which analyzed more than 1 billion web pages, revealed that 66.31 percent of them had no referring domain and 26.29 percent of them only had one to three referring domains. Fewer than 0.1 percent of the sites had more than 100 referring domains, which is quite revealing when you think about it.
The easiest way to avoid this is to keep the keyword density at 2 percent. This applies to the main keyword, but also to keywords related to the topic. For example, if the target keyword is “meringue”, create a post on “How to make the perfect meringue” and another on “X common mistakes when making meringue”. To avoid cannibalization, a larger publication must be created that includes both publication titles in H2S format.
This is known as pillar content. The goal is that only 10 to 20 percent of all referring domains are linked exactly or partially. He is the co-founder of NP Digital. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur magazine claims he created one of the 100 brightest companies.
Neil is one of the New York Times best-selling authors and was recognized as one of the 100 entrepreneurs under 30 by President Obama and among the 100 best entrepreneurs under 35 by the United Nations. If you're new to the world of SEO or want to make quick and impactful changes, focusing your efforts on on-page SEO tactics is a good place to start. After the latest updates to Google's constantly changing SEO algorithm, focusing too much on link building seems to be causing some websites to suffer, demonstrating the ever-changing nature of SEO.