The key difference between SEO and paid advertising is that SEO involves “organic ranking,” meaning you don't pay to be in that space. Social media and SEO marketing work well together, so don't neglect the social aspect, as it can give your SEO efforts a good boost.
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Organic vs Local Search: What's the Difference?
Organic and local search are two different types of SEO strategies that can help businesses reach their target audience. Learn about the differences between them and how they can help you.
Why Local SEO is Essential for Your Business
Discover why investing in Local SEO is essential for businesses of all sizes. Learn how it can help increase website traffic and sales.
Devising a Winning Local Search Strategy
To maximize your local search rankings, you need to optimize page SEO elements, access local directories & Google Maps, be visible on social media profiles & ensure website is mobile-friendly.
Understanding the Different Types of Programmatic Deals
Programmatic advertising is complex - here's an overview of 6 main types of programmatic agreements including preferred deals, programmatic guarantee, offer identifier, real-time bidding (RTB), private marketplaces (PMP), & more.
