SEO stands for search engine optimization, the process by which marketers try to gain more visibility for their website on search engine results pages. SEO is the acronym for Search Engine Optimization. It is the process necessary to optimize a website to improve its ranking in search engine results and get more organic traffic (free or not paid).
Paid search is aimed at those who search for keywords related to their company through advertisements on the search engine results page (SERP). SEO, on the other hand, ensures that your website, content and social profiles are well positioned in organic search results.
SEO is an acronym for search engine optimization, which is the process of improving (optimizing) a website so that it is more easily found online. SEO is mainly focused on improving a website's ranking on search engines such as Google and BING.