Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine's results page in the unpaid, algorithm-based results on a given search engine. Organic search engine optimization (SEO) is the process of appearing higher on search engine results pages (SERP) naturally. Organic search engine optimization (organic SEO) describes actions to improve search engine rankings without having to pay for ads. Organic SEO is the strategy used by websites to position themselves at the top of search engines such as Google.
It involves creating articles, web pages, and blog posts and then optimizing them so that they have the highest chance of ranking. Zack Kadish is the manager of the SEO customer success team at Conductor and is passionate about everything related to SEO. Shopify's SEO director, Kevin Indig, explains why it pays to invest in SEO, especially for small businesses and early-stage startups.