Did you know that local information is the subject of 46% of all Google searches? Many of the activities related to local SEO will not only help you improve your visibility in local search results, but they will also help you achieve better online visibility in general. If you're ready to maximize your relevant reach and grow your small business, you need this marketing technique to succeed. Read on to learn all the benefits of local SEO and how this strategy can work for you. If your company doesn't appear in those top 5 positions, or even on the first page, the public probably doesn't even know that you exist.
As a local business owner, you might think there's no point in investing time and money to optimize your Google presence when you're up against companies like Walmart and Amazon in the top positions. Using a broad SEO approach for a company that depends on local traffic opens you up to a lot of dead end visits. Local SEO involves optimizing your website to rank higher on Google Maps and attracting more customers through your Google My Business profile. You need a local SEO strategy based on what your target audience is looking for, which keywords seem to best suit your site, and what methods your competitors use to outperform you.
If you're thinking about adding a local SEO strategy to your business, contact PIN Business Network to get started and see what's missing from your website. Since you'll be doing it in as many different places as possible, it's easier for the right people (those people interested in your specific product or service in their local area) to find your company at the right time (when they're actively looking for a company like yours). Being able to present them with authentic recommendations from their peers for your business as a result of your reputation management activity is a great advantage and underlines why local SEO is important. For example, if you suddenly want to eat croissants but you don't know where to get them, it's quite possible that you'll join the tens of millions of people who ask Google for local recommendations every day.
Small business owners in Toledo, Ohio generally need professional SEO services to gain a competitive advantage in their local market. Whether you're selling flowers, pastries, life insurance or new Volvo cars, a strong local SEO strategy ensures that you're more visible to customers who live just a short drive from your business. While paying for ads may have been your only chance to gain high visibility in the past, using local SEO will reduce the need for these measures. Local SEO is a type of search engine marketing that involves optimizing your company's website and online profiles for local search.
Unless you know the latest SEO techniques in the field of online marketing, it's best to leave the local SEO optimization process in the hands of professionals. However, whether you realize it or not, local SEO optimization is a fundamental strategy for obtaining and converting leads into sales.