Local SEO is a search engine optimization (SEO) strategy that helps your business to be more visible in local search results on Google. The goal of local SEO is to increase the visibility of online searches so that nearby online searchers can find your business. These can be physical businesses with physical locations, such as a grocery store or a dentist's office, or service area companies that operate in a certain geographical area, such as an electrician or a home cleaning company. Local SEO is a type of search engine optimization (SEO) tactic that helps your business become more visible in local search results.
It's an SEO category that targets a specific location so that a company can position itself in that area. An effective local SEO strategy allows a website to appear at the top of local search results or when a user expects results only from that area. In this short video series, Moz's Customer Success experts explain important local marketing best practices and how to put them into practice with Moz Local. And while writing about general topics will appeal to a large audience, sometimes it's more important to focus and write about local or industry news to attract a local audience.
As you can see, local searches are an essential channel for businesses of all types that serve local customers: franchises, retail chains, Mom 26 Pop stores, financial services brands, service providers, business brands, and small and medium-sized businesses alike. You can use several of BrightLocal's local SEO tools to keep track of your competitors and identify opportunities to refine your strategy. Competing against big brands in the area of local SEO can be daunting, but Dana is here to turn your epic battle into an epic victory. With local SEO, companies can use it to position their products and services among potential and local customers looking for them.
For brands with multiple locations, Google My Business and local SEO can be confusing and frustrating. In this webinar, Dan analyzes the results and discusses the implications for his local SEO strategy. To start building local links, prioritize creating good quality content, see where your competitors are getting yours, connect with other businesses nearby, and create local citations. If you want to be more visible to local consumers on the internet, you'll need to familiarize yourself with local search engine optimization (SEO).
Inbound links are attractive opportunities to boost your local SEO. All inbound links indicate to Google that you're a legitimate company, and inbound links can also increase your domain's authority. By following local SEO best practices, companies can improve organic traffic derived from searches conducted by customers in nearby areas. Miriam Ellis is here to help you identify what key points in your local SEO plan you've addressed and which ones still need a little attention.
A map of local service providers or a calendar of events across the city could add value to your personality and contain very relevant local signs on the page.