SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm, but that's to be expected. If you're considering SEO for your website, now's a good time to start. SEO is still alive and well.
It's as relevant today as it ever was. In any case, it may be even more important. Although some SEO tactics that were effective in the past have stopped working, SEO continued to evolve. It is constantly reinventing itself to try to better adapt to the intentions of users, eliminating fraudulent and ineffective tactics to improve.
If we analyze Google Trends for queries such as SEO agency and SEO consultant, we can see a notable upward trend. More recently, SEO Book shared an infographic with several marketers stating that SEO is dead for one reason or another and why they are wrong.