Programmatic advertising is a powerful tool for digital marketers, but it comes with its own set of risks and dangers. One of the biggest drawbacks of programmatic advertising is the prevalence of bots, abusive vendors, and other sources of non-human traffic. This can lead to issues such as advertising fraud and brand safety concerns. To combat these issues, it's important to partner with DSPs that prioritize security and have tools to prevent fraud.
Additionally, it's important to be aware of the potential problems with programmatics and take steps to avoid them. This includes understanding the complexities of the supply chain, being aware of robot traffic, and using the right tools for segmentation and measurement. In this article, we'll explore the dangers of programmatic advertising and how to protect yourself from them.