Organic search and SEO are two terms that are often used interchangeably, but they have some key differences. Organic search focuses on unpaid rankings in search results, while paid search focuses on paid rankings. With organic search, companies use SEO to optimize the visibility of their site or its ranking in search results. By comparison, paid search allows users to pay for a prominent place in search results.
The main difference between organic and local search is that local SEO has a geographical component. From marketing gurus to business owners and the university intern next door, everyone seems to be using the terms natural SEO and organic SEO these days. However, the words “natural” and “organic” are practically synonymous in some aisles of the supermarket and have minor, but significant, differences in others (think natural products versus organic products). So what's the difference between the two and why should you care? To continue with the analogies with grocery stores, if you take a moment to see Google (as well as YouTube, Facebook and Amazon) as the supermarket for Internet searches, organic SEO is a basic element: Google's bread and butter compared to the most elegant, but not so essential, toasted pastry shop. In short, it's what Google does best. Google must interpret what users intend to find with an organic query and provide relevant pages that adhere to responsive SEO design (i.e.
optimized for mobile devices). In other words, taking the time to show Google (and, by extension, its users) exactly what you have to offer will generate more relevant traffic consisting of users who will stay. In an ideal world, you would employ both paid and natural SEO techniques. This way, you can get the benefit of immediate results while building a solid foundation for the future. Organic SEO focuses on relevant, authoritative content.
When someone types an organic search on Google, they're looking for content and information. It can be a recipe for food, the latest news on a certain topic or a guide on how to perform tasks around the house. Organic traffic is the main channel that inbound marketing strives to increase. This traffic is defined as visitors that come from a search engine, such as Google or Bing. This doesn't include paid search ads, but that doesn't mean that organic traffic isn't affected by paid search or display advertising, either positively or negatively.
In general, people trust search engines, and sayings such as “only Google” reinforce that humans are linked to the search engine. Therefore, paid search, display or even offline campaigns can generate searches, which can increase organic traffic while those campaigns are underway. While there are advantages and disadvantages to investing in organic and paid search strategies, the best strategy of all is to find a balance between the two. Organic SEO techniques also involve link building strategies. They create links to your website, which is considered a link building strategy that helps your organic SEO efforts since search engines take into account the number of backlinks when ranking websites in search results. Marketers invest money in SEM (search engine marketing) so that their website appears (ideally) on the first page when someone types a query with specific keywords. And local on-site SEO (such as writing a blog post with a local focus or updating a page by adding your business address) can also help your organic SEO. So, you might be wondering how search engines determine which pizzerias (local results) or recipes (organic results) are the best or most relevant.
Your organic SEO techniques will gain the trust of your readers as they build your brand, which will result in loyal customers for years to come. Paid search accounts are those that companies have paid to appear at the top of search results (above those that earned their first place organically). If you're just looking for a reasonable answer between direct traffic and organic traffic, then organic traffic is any traffic that comes from search engines and is earned, not paid. Google must interpret what users intend to find with an organic query and provide relevant pages that adhere to responsive SEO (i) design. These sites can be search engines, social networks, blogs, or other websites that have links to other websites.